Certification
BMA International has forged a new Affiliate Relationship and Knowledge Exchange Partnership with the CMO Council. As you probably know, the CMO Council (CMOC) represents more than 2300 senior marketing decisions makers who control more than $60 billion in annual marketing spend. This relationship aligns very well with our strategic plan and will offer many benefits for BMA Members.
One very important benefit is CMOC's highly acclaimed MPM Online Certificate Program. MPM stands for Marketing Performance Measurement and it has become one of the standards among senior marketing leaders for developing useful metrics and measurement programs in their companies, programs that will improve ROI and increase the value, impact and importance of marketing in the business enterprise. Through BMA International's relationship with the CMOC, you not only can take advantage of MPM training and certification, even though you may not be a member of the CMOC, but you can do it at a substantial discount as a BMA Member.
If you are a corporate marketer, the benefits are obvious. And the more people on your staff you can train, the better aligned your initiatives will be from plans to metrics. If you are a marcom specialist you'll benefit from knowing how your clients will be measuring the work you do for them.
The Fall 2006 Mastering MPM Certificate online program is a three-month semester beginning September 11, 2006 and running through November 17, 2006. The cost is very nominal at $395 for BMA members. Plus, as a BMA Member you will receive a $50 rebate from BMA upon receiving your MPM Certification. To take advantage of this program and the savings you must register at http://www.mpmforum.org/register.asp?pid=pbma.
The curriculum consists of an initial audit of your individual knowledge by MPM faculty, readings of specially selected white papers and analyst reports, three webinars, and a final project that will be evaluated and graded and will provide the basis for your MPM Certification.
The time is right for this program. You can see how much more you can add to your professional development profile or that of your staff, by learning more at www.mpmforum.org. But...and this is very important...in order to secure the discount and rebate, you must register at http://www.mpmforum.org/register.asp?pid=pbma. This tells the CMOC that you are a BMA member and entitled to the special offer. The registration fee includes a one year no-charge access to the CMOC's MPM Forum Library, alone a $250 value.
If you have any questions, you can contact the CMO Council at 650-328-5555x120 (Eangelica Aton).
BMA International is proud to be a CMO Council partner and we look forward to creating more opportunities for BMA Members.
TBIYTC, John F
Chairman, BMA International
Managing Partner, Eric Mower and Associates Group B2B