Closed-Loop Customer Discovery: Where Demand Gen, Research and Thought Leadership Converge

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Speaker Event, October 11, 2018; 5:30-7:45 pm
Closed-Loop Customer Discovery:
Where Demand Gen, Research and Thought Leadership Converge

Adrian Ott, Exponential Edge
Ryan Goodman, Centigon Solutions
Detati Digital Marketing
265 Caspian Drive, Sunnyvale, CA 94087                            register

Major companies in Silicon Valley such as Symantec and SAP have been applying the concepts of Closed-Loop Customer Discovery (CLCD) to build funnels, conduct market research for products, and uncover new trends.

Learn how these companies generated executive engagement and how it has fundamentally benefited their business processes.

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Make Intent Data Actionable

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Speaker Event, May 24, 2018; 5:30-8:00 pm
Make Intent Data Actionable
Mike Rogers, True Influence
TechCode
1172 Castro St, Mountain View, CA 94040                                 register

Join industry professional Mike Rogers to learn more about "intent data" and how to make it actionable for your business.

Use the knowledge you'll gain from this event to prioritize and expand your account base. Learn how the power of intent can accelerate conversions, deal size, sales accepted leads, and more. Read more

Communicating Marketing’s Performance: The CMO Dashboard

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Speaker Event, November 8, 2017; 5:30-8:00 pm
Communicating Marketing's Performance: The CMO Dashboard
Marcia Trask, Sirius Decisions
Hewlett Packard Enterprise HQ
3000 Hanover St, Palo Alto, CA 94304                                 register

The CMO dashboard is a reference tool that highlights a marketing function’s contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing’s impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of Read more

Using Artificial Intelligence to Drive Customer-Centric Marketing

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Speaker Event, October 19, 2017; 5:30-8:00
Using Artificial Intelligence to Drive Customer-Centric Marketing
Sudha Jamthe, iotdisruptions.com
Hewlett Packard Enterprise HQ
3000 Hanover St, Palo Alto, CA 94304                                register

Artificial Intelligence (AI) is not a science fiction about Robots anymore.

AI is used in spam filter algorithms of Facebook, Netflix recommendations, predicting diseases in healthcare, preventing failure of machines in factories and in the many self-driving car pilots we see around us in California.

The underlying power of AI lies in Read more

Bridging Brand and Demand—A Customer First Approach to Marketing

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Speaker Event, September 12, 2017;
Hewlett Packard Enterprise HQ
3000 Hanover St, Palo Alto, CA 94304

People don’t experience content syndication, programmatic, or print ads, they experience your brand. Each channel drives a stronger brand experience when part of a unified brand communications strategy that’s built around customers, not your organizational structure.

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Summer Mixer 2017 in San Francisco

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Summer Mixer, August 15, 2017; 6:00–8:00 PM
Hotel Vitale, 8 Mission St, San Francisco, CA

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. We had our rest in June this year.

We had so much fun in previous years during our summer mixer, we returned—in July—to Hotel Valencia's Cielo Rooftop Bar in Santana Row. It gets better...we are doubling the pleasure in 2017.

Yes, we have summer mixer, part II. This will be in August, in San Francisco, at Hotel Vitale!

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NorCal BMA Summer Mixer 2017

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You know how it goes ...

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. We had our rest in June this year. Our time for relaxation in 2017 is July, and we are ready to return to our favorite haunt!

We had so much fun in previous years during our summer mixer, we are returning to Read more

Mark Weiner

Positioning and Messaging Strategies for Effective Marketing

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The success of a marketing campaign or overall strategy ultimately depends on how a company's end customers perceive, accept and adopt a product's value proposition / positioning / resulting messaging.

Especially in high technology markets, where new purchases are investments measured by impact to the business and return on investment, a product's value proposition has to be extremely clear, tangible and differentiated in order to achieve vendor preference, as well as maintain desired pricing and margin levels.

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