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Summer Mixer 2017 in San Francisco

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All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. We had our rest in June this year.

We had so much fun in previous years during our summer mixer, we returned—in July—to Hotel Valencia's Cielo Rooftop Bar in Santana Row. It gets better...we are doubling the pleasure in 2017.

Yes, we have summer mixer, part II. This will be in August, in San Francisco, at Hotel Vitale!

We decided to make the fun accessible to San Francisco-based attendees. You can network among fellow marketing professionals and enjoy views of the Bay—just like everyone did in Silicon Valley, taking in views of the Santa Cruz mountains!

Don't miss out on the fun—register here.

Even if you have attended the Silicon Valley mixer, San Francisco likely provides a whole different set of marketers to mingle with. And the views are different!

Not decided yet? Read more about Hotel Vitale.

Ordering tickets is easy. Just fill out the form below and submit!

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NorCal BMA Summer Mixer 2017

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You know how it goes ...

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. We had our rest in June this year. Our time for relaxation in 2017 is July, and we are ready to return to our favorite haunt!

We had so much fun in previous years during our summer mixer, we are returning to Read more

Mark Weiner

Positioning and Messaging Strategies for Effective Marketing

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The success of a marketing campaign or overall strategy ultimately depends on how a company's end customers perceive, accept and adopt a product's value proposition / positioning / resulting messaging.

Especially in high technology markets, where new purchases are investments measured by impact to the business and return on investment, a product's value proposition has to be extremely clear, tangible and differentiated in order to achieve vendor preference, as well as maintain desired pricing and margin levels.

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Recap: Map Value Creation for Greater Customer Relationship Intelligence

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Below is the video recap of the talk by Linda Sharp. While the slides are not captured in the video itself, a separate slide deck is given below. You can flip the slides in sync with how the talk sequenced them.

The slide deck for this presentation is available here.

You may want to open it in a separate window and follow along as the video progresses.

The marketing tech stack of tomorrow

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Marketing spend on technology is growing faster than any other department and predicted to soon surpass even the IT department's spend. There's no profession where technology is having a more profound impact on performance than Marketing. What worked 5 years isn't working today. And what's working today, won't work tomorrow.

Technology has become as much of a marketing differentiator as your product and message. Whether it's CRM, content management, marketing automation, ABM, app dev, or analytics - if you're not leading when it comes to technology, you're going to get left behind.

Come join us for an exciting discussion where Kaushik Patel of ThoughtSpot will dive into some of the latest marketing technologies on the market and offer advice on how to get the most out of them.

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Recap: Web Content Strategy Best Practices

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Members have access to the complete video recording of the presentation and the slide deck that Lisa used for her presentation. A truncated video as a sample of the talk is below.

For a quick peek at what was covered, please check the post here.

Note that for getting the full benefit of these talks including the Q&A session, the video available in recap post and better still, personal attendance, is invaluable.

If you are interested in membership, please check into the details here.