Communicating Marketing’s Performance: The CMO Dashboard

Share
Speaker Event, November 8, 2017; 5:30-8:00 pm
Communicating Marketing's Performance: The CMO Dashboard
Marcia Trask, Sirius Decisions
Hewlett Packard Enterprise HQ
3000 Hanover St, Palo Alto, CA 94304                                 register

The CMO dashboard is a reference tool that highlights a marketing function’s contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing’s impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of Read more

Using Artificial Intelligence to Drive Customer-Centric Marketing

Share
Speaker Event, October 19, 2017; 5:30-8:00
Using Artificial Intelligence to Drive Customer-Centric Marketing
Sudha Jamthe, iotdisruptions.com
Hewlett Packard Enterprise HQ
3000 Hanover St, Palo Alto, CA 94304                                register

Artificial Intelligence (AI) is not a science fiction about Robots anymore.

AI is used in spam filter algorithms of Facebook, Netflix recommendations, predicting diseases in healthcare, preventing failure of machines in factories and in the many self-driving car pilots we see around us in California.

The underlying power of AI lies in Read more

Bridging Brand and Demand—A Customer First Approach to Marketing

Share
Speaker Event, September 12, 2017;
Hewlett Packard Enterprise HQ
3000 Hanover St, Palo Alto, CA 94304

People don’t experience content syndication, programmatic, or print ads, they experience your brand. Each channel drives a stronger brand experience when part of a unified brand communications strategy that’s built around customers, not your organizational structure.

Read more

Summer Mixer 2017 in San Francisco

Share
Summer Mixer, August 15, 2017; 6:00–8:00 PM
Hotel Vitale, 8 Mission St, San Francisco, CA

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. We had our rest in June this year.

We had so much fun in previous years during our summer mixer, we returned—in July—to Hotel Valencia's Cielo Rooftop Bar in Santana Row. It gets better...we are doubling the pleasure in 2017.

Yes, we have summer mixer, part II. This will be in August, in San Francisco, at Hotel Vitale!

Read more

NorCal BMA Summer Mixer 2017

Share

You know how it goes ...

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. We had our rest in June this year. Our time for relaxation in 2017 is July, and we are ready to return to our favorite haunt!

We had so much fun in previous years during our summer mixer, we are returning to Read more

Mark Weiner

Positioning and Messaging Strategies for Effective Marketing

Share

The success of a marketing campaign or overall strategy ultimately depends on how a company's end customers perceive, accept and adopt a product's value proposition / positioning / resulting messaging.

Especially in high technology markets, where new purchases are investments measured by impact to the business and return on investment, a product's value proposition has to be extremely clear, tangible and differentiated in order to achieve vendor preference, as well as maintain desired pricing and margin levels.

Read more

Recap: Map Value Creation for Greater Customer Relationship Intelligence

Share

Below is the video recap of the talk by Linda Sharp. While the slides are not captured in the video itself, a separate slide deck is given below. You can flip the slides in sync with how the talk sequenced them.

The slide deck for this presentation is available here.

You may want to open it in a separate window and follow along as the video progresses.