Roundtable: 5 Steps to Successful Content Marketing for B2B Leads

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IDC studies show that most IT buyers are half way through the purchase timeline before they agree to meet with a saleperson. 1 in 7 of the buyers push it even further: they wait until they are 75% of the way in before agreeing to an initial contact! The pattern is similar with most business buyers of today.

So, the evidence is clear: In today's B2B, content is critical to build a strong sales funnel.

But we know not all content is created equal. So, many questions arise: Read more

Recap: Roundtable: Becoming the Influential 1% on Social

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The evening was under way on a cloudless, warm, and beautiful day at the historic Mountain View Train Depot that houses Savvy Cellar Wine Bar & Wine Shop.

As the full house of attendees started to assemble slowly but steadily, there was ample opportunity to greet familiar faces and mingle with fellow marketers interested in learning to extract the most out of Social Media. Read more

Roundtable: Becoming the Influential 1% on Social

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What does being active on social media mean to you?

Amassing thousands of followers on Twitter? Maximizing connections on LinkedIn? What's your end game?

Ever wonder about how much time you sink into keeping social media going and how much ROI you're getting out of it?

What if there's a way you can control social media instead of it controlling you, such that you gain the coveted status of being in the 'influential 1%' club? Read more