Round Table: Marketing Organization of the Future

The number of marketing tools and technologies is exploding, and it is both good news and bad news for marketers. Those who can harness the technology can leverage it as a source of competitive advantage. Marketers without a clear strategy and plan run the risk of sub-optimizing their investments and their teams. But where to start?

We will explore a practical approach to building a marketing technology strategy and roadmap. Come join us and share your experiences, challenges and questions.

Happy Hour format

This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.

There is ample time to network both before and after the presentation and discussion.

Located in the historic Mountain View Caltrain station with ample free parking nearby.

We've had sell-out crowds for the past four roundtable events, and why should this be any different? Make sure you secure your seat for this one, before they are all gone!

Save the date, August 15, and register to attend the roundtable before you're left with no space!

Marketing Technology: Plotting a Course to the
Marketing Organization of the Future

by Eric Andrews

Monday, August 15, 2016 from 6:00 PM to 8:00 PM (PST)

Savvy Cellar Wine Bar & Wine Shop,
750 W Evelyn Ave, Mountain View, CA

Secure Your Seat Now!

 

Eric Andrews

Eric Andrews is Vice President of Demand Operations in the Oracle Converged Infrastructure Group.

With over 20 years driving marketing transformation at IBM, Juniper Networks and now Oracle, he will share his experiences and guide the discussion on how to navigate through the sea of new technologies.

Andrew is a graduate of Hobart and William Smith Colleges.

Check out Eric's experience and accomplishments on his LinkedIn profile.

 

Ordering Your Tickets is
Quick & Easy

 

Eric Andrews on
MarketingTechnology: Plotting a Course to the
Marketing Organization of the Future
August 15, 2016, 6:00-8:00 PM
Savvy Cellar Wine Bar & Wine Shop
750 W Evelyn Avenue, Mountain View, CA

 

Recap: Becoming a better B2B brand


Members have access to the slide deck for this roundtable. If you are interested in membership, please check into the details here.

This was the first Roundtable where we had giveaways for all attendees!

* Everyone who attended received a copy of the book titled 101Cliches: B2B's most notorious creative faux pas, a brilliant and engaging expose on the safe path traveled by marketers in coming up with creative ideas, written by Reuben Webb, Creative Director at Stein IAS, in his search for creative excellence. This book came with compliments from Stein IAS.

* In addition, one very lucky attendee, Associate Partner at Prophet, Jonathan Redman, won an Apple Sport Watch, compliments of True Influence, which he says he will give to his wife. As the saying goes, "A happy wife is a happy life".

The event itself was highly attended in fact making this the 4th sold out Roundtable event in a row, a sold out program series thus far overall.

After a casual thirty minutes of networking with peers over seasonally selected wines including Cava and Rose, and artisan appetizers, Randall Hull led an interactive discussion around "Becoming a Better B2B Brand".  The group learned about the value of brand for B2B and talked about some of their favorite brands and why we're drawn to them.  For example, Uber and Apple were unanimous crowd favorites.  Apparently, businesses do not make buying decisions, rather people do.  In fact, research shows that buyers see B2B brands as people, just like they see B2C brands.

Attendees seemed to really enjoy the 30 minutes after the session for additional networking among fellow marketers and with the speaker, and now with a fresh, common theme to talk about.

[I wish to acknowledge that the write-up came from Tanya Salah and represents her first-hand account of the evening's proceedings. Likewise, the photos in the slideshow have been provided by Kirsti Scott. Thank you, Tanya and Kirsti. - Venkat]

Randall Hull

Randall Hull is the founder and Chief Creative Officer of The Br@nd Ranch.

Randall will share insights and ideas gained from over three decades in advertising and marketing as well as engage us in discussions on B2B branding tips and tricks.

As the Chief Creative Officer at The Br@nd Ranch for over 20 years, Randall has developed consistent, compelling messages to target markets, strengthening and growing the brand.

In addition, Randall has been creative director or art director at a number of other companies like LVL Communications, 3Com, Apple, Supermac, and Renquist Associates.

More recently, Randall has been Consulting Creative Director/Brand Manager for MoCA, Multimedia over Coax Alliance.

Randall's credentials include a degree in commercial design.

Check out Randall's experience and accomplishments on his LinkedIn profile. You can also connect with him on a number of other social media channels: Google+ Twitter Facebook Behance Pinterest.

Becoming a Better B2B Brand

brandsCollage

Branding is all around us. What marketer can't relate to these slogans (hover over them for hints, just in case):

It's finger lickin' good.
Think big.
Think small.
When it absolutely, positively has to be there overnight.
The happiest place on earth.
Let your fingers do the walking.
I'm lovin it.
A diamond is forever.
Quality never goes out of style.
Just do it.
Good to the last drop.
It's everywhere you want to be.
Melts in your mouth, not in your hands.
Reach out and touch someone.

These and other innumerable artifacts of branding are so familiar to us because we have grown up with them as consumers. These B2C companies have taken pains to develop these brands because we have responded to the brand's message and have shown loyalty to businesses that we like.

The question is, does this translate to B2B scenario? Should B2B companies bother with developing a brand of theirs to woo the businesses they target?

Randall Hull, founder and Chief Creative Officer of The Brand Ranch and a long-time branding specialist, will lead a roundtable discussion for a NorCal BMA audience on this very topic on July 25th.

Randall will offer that the answer is a resounding YES! Brand does matter in B2B.

This makes sense. B2B is P2P, as Randall puts it: Person-to-person. Businesses don't make purchasing decisions; people do. Branding is a way of life.

Yet, Randall reports that a number of B2B companies do not spend enough resources on developing a solid brand message.

Two of the top 10 brands from Forbes’ World’s Most Valuable Brands are B2B companies. Yet, market dynamics and social media have changed the way brands are built.

Randall will explore how data can be brought to life, value built, and connections made in the process of developing distinctive B2B brands.

Come join us for an engaging discussion and learn:
• How small data is a great tool for insights
• The role of storytelling in B2B brands
• Brand assets often overlooked

Bring your questions. Remember this is a roundtable where audience interaction is paramount in making it a lively and useful discussion.

Happy Hour format

This is part of the new roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.

There is ample time to network both before and after the presentation and discussion.

Located in the historic Mountain View Caltrain station with ample free parking nearby.

Wait, there's more...

101clichesEach attendee at the event will get their own copy of the book titled 101Cliches: B2B's most nototious creative faux pas, a brilliant and engaging expose on the safe path traveled by marketers in coming up steinias-logowith creative ideas. This is the brainchild of Reuben Webb, Creative Director at Stein IAS, in his search for creative excellence. This book comes to you with compliments from Stein IAS.

... and more!

AppleWatchIf the fabulous discussion of branding for the B2B marketer or the relaxing happy hour setting with a glass of wine or the book on 101 Cliches are not enough to pull you into the Savvy Cellar, you'll be downright tempted to take a crack at your chances of winning an Apple Watch, to be raffled
off among the attendees! Who knows, you may be the one to take home your new toy, offered courtesy of True Influence, a data-
driven True-Influence-Logotechnology company focusing on fact-based account marketing.

There you have it

We've had sell-out crowds for the past three roundtable events, and this may prove no different. Hurry up and make sure you secure your seat for this one, before they are all gone!

It's your turn to make sure to save the date, July 25, and register to attend the roundtable before your opportunity to win the watch dries up!

Becoming a Better B2B Brand

by Randall Hull

Monday, July 25, 2016 from 6:00 PM to 8:00 PM (PST)

Savvy Cellar Wine Bar & Wine Shop,
750 W Evelyn Ave, Mountain View, CA

Secure Your Seat Now!

 

Randall Hull

Randall Hull is the founder and Chief Creative Officer of The Br@nd Ranch.

Randall will share insights and ideas gained from over three decades in advertising and marketing as well as engage us in discussions on B2B branding tips and tricks.

As the Chief Creative Officer at The Br@nd Ranch for over 20 years, Randall has developed consistent, compelling messages to target markets, strengthening and growing the brand.

In addition, Randall has been creative director or art director at a number of other companies like LVL Communications, 3Com, Apple, Supermac, and Renquist Associates.

More recently, Randall has been Consulting Creative Director/Brand Manager for MoCA, Multimedia over Coax Alliance.

Randall's credentials include a degree in commercial design.

Check out Randall's experience and accomplishments on his LinkedIn profile. You can also connect with him on a number of other social media channels: Google+ Twitter Facebook Behance Pinterest.

 

Ordering Your Tickets is
Quick & Easy

 

Randall Hull on
Becoming a Better B2B Brand
July 25, 2016, 6:00-8:00 PM
Savvy Cellar Wine Bar & Wine Shop
750 W Evelyn Avenue, Mountain View, CA

 

Big Data Analytics is Kind of a Big Deal

Big Data is here to stay.

IDC estimates the big data analytics market was worth $122B in 2015 and expected to grow to worth of $187B in 2019.

So, the question is not whether to deal with Big Data. It is how to deal with it.

For example, is there a magic Big Data Analytics tool that does it all? Do I need to hire data scientists, data architects, data analysts, database administrators, database programmers?

What better idea than to convene in an informal, relaxed setting, sip some wine, nibble on some snacks and engage in an interactive session with fellow professionals to discover the possibilities?

We will discuss best practices on what data to use, how to look for contextual data and set up data driven experiments to drive business outcomes. Please come and share your experiences, best practices, challenges and questions

Jennifer Blatnik, VP Cloud and Enterprise Portfolio Marketing at Juniper Networks, will be the featured speaker and will facilitate an active discussion.

We've had sell-out crowds for the past roundtable events, and this may prove no different. Hurry up and make sure you secure your seat for this one, before they are all gone!

Make sure to save the date, June 20, and register to attend the roundtable before the room fills up!

Big Data Analytics is Kind of a Big Deal

by Jennifer Blatnik

Monday, June 20, 2016 from 6:00 PM to 8:00 PM (PST)

Savvy Cellar Wine Bar & Wine Shop,
750 W Evelyn Ave, Mountain View, CA

Secure Your Seat Now!

 

Jennifer M Blatnik

Jennifer Blatnik manages the Cloud and Enterprise Portfolio marketing for Juniper Networks, Inc.

Jennifer holds a B.A. in Computer Science from the University of California, Berkeley and has held leadership roles in Engineering and Product Management before moving into Portfolio Marketing.

Check out Jennifer's experience and accomplishments on her LinkedIn profile.

Ordering Your Tickets is
Quick & Easy

 

Jennifer Blatnik on
Big Data Analytics is Kind of a Big Deal
June 20, 2016, 6:00-8:00 PM
Savvy Cellar Wine Bar & Wine Shop
750 W Evelyn Avenue, Mountain View, CA

 

Recap: 5 Steps to Successful Content Marketing for B2B Leads

We had another sell-out crowd! Our May event in the new and improved roundtable series followed right on the heels of our sell-out April opener.

Sarah Autrand led us through the nuances of content marketing as everyone settled into their happy hour seats, sipping on a glass of wine and tasting the variety of snacks.

A lively discussion ensued, as is expected in such intimate, small group, setting to encourage participation.


Members have access to the slide deck for this roundtable. If you are interested in membership, please check into the details here.

This slideshow captures the ambience at the roundtable and gives you a sense of the interactive nature of the evening. Note that for getting the full benefit of the roundtables, personal attendance is invaluable.

Make sure you set aside time to enjoy upcoming roundtables to learn similar tips and tricks from featured speakers who are experts in the field and also audience members who may have special knowledge in the topic covered.

The next one in the series scheduled for June 20, discussing Big Data, is already sold out!

Check out info on our July roundtable event on branding and reserve your seats before they are all gone!!

Sarah Autrand

Sarah Autrand, Executive Marketing Consultant, is the Founder and past CEO of Market4Demand, Inc. a technology marketing consulting firm.

Sarah is no stranger to NorCal BMA: She was the featured speaker at a previous event in April 2013. She led a session on Mobile and B2B as part of NorCal BMA's previous roundtable series.

Sarah is a former President of the Silicon Valley American Marketing Association (SVAMA), post-graduate adjunct marketing professor at San Jose State University, and Interim VP of Marketing. She is a speaker, author, educator, and leader in Silicon Valley. Sarah's background includes work with top B2B brands.

Sarah has a long history with Sales and Marketing. She was Senior Marketing Strategist at Apollo Group, Director of Marketing at Pakana as well as Caligari, President at SellSoftware, in addition to her long association with Market4Demand.

Sarah has ghost-written many articles and white papers for CEOs and co-founders on a broad spectrum of topics.

Find Sarah on LinkedIn and Pinterest.

5 Steps to Successful Content Marketing for B2B Leads

IDC studies show that most IT buyers are half way through the purchase timeline before they agree to meet with a saleperson. 1 in 7 of the buyers push it even further: they wait until they are 75% of the way in before agreeing to an initial contact! The pattern is similar with most business buyers of today.

So, the evidence is clear: In today's B2B, content is critical to build a strong sales funnel.

But we know not all content is created equal. So, many questions arise.

What’s the best strategy for content?

What resource options do you have?

Can you sell your ideas to Sales, Product Marketing and other executives?

What’s your content for the next 6 months and how are you using it?

What mix of content is right for your products and services?

In our next roundtable event, let’s unearth the 5 Steps to successful content for the consideration phase in demand generation.

Sarah Autrand, Executive Marketing Consultant and previous NorCal BMA speaker, will lead this interactive discussion. She will share her insights, strategies and tactics to spark the discussion and answer questions about the critical role of content and how to overcome key obstacles that stand in your way in obtaining qualified leads.

BMA Roundtables are a smaller, more interactive venue to explore specific marketing disciplines. We feature leading speakers in a relaxed atmosphere with opportunity for audience participation.

Come join us and share your successes, challenges and inquires.

 

5 Steps to Successful Content Marketing for B2B Leads

by Sarah Autrand

Monday, May 16, 2016 from 6:00 PM to 8:00 PM (PT)

Savvy Cellar Wine Bar and Wine Shop
750 W Evelyn Avenue, Mountain View, CA

Sign Up Now

 

Sarah Autrand

Sarah Autrand, Executive Marketing Consultant, is the Founder and past CEO of Market4Demand, Inc. a technology marketing consulting firm.

Sarah is no stranger to NorCal BMA: She was the featured speaker at a previous event in April 2013. She led a session on Mobile and B2B as part of NorCal BMA's previous roundtable series.

Sarah is a former President of the Silicon Valley American Marketing Association (SVAMA), post-graduate adjunct marketing professor at San Jose State University, and Interim VP of Marketing. She is a speaker, author, educator, and leader in Silicon Valley. Sarah's background includes work with top B2B brands.

Sarah has a long history with Sales and Marketing. She was Senior Marketing Strategist at Apollo Group, Director of Marketing at Pakana as well as Caligari, President at SellSoftware, in addition to her long association with Market4Demand.

Sarah has ghost-written many articles and white papers for CEOs and co-founders on a broad spectrum of topics.

Find Sarah on LinkedIn and Pinterest.

Recap: Becoming the Influential 1% on Social

The evening was under way on a cloudless, warm, and beautiful day at the historic Mountain View Train Depot that houses Savvy Cellar Wine Bar & Wine Shop.

As the full house of attendees started to assemble slowly but steadily, there was ample opportunity to greet familiar faces and mingle with fellow marketers interested in learning to extract the most out of Social Media.

Richard Bliss who manages Executive Social Strategy at NetApp, featured speaker for the evening, had plenty of time to get to know the crowd.

As everyone got their share of wine and snacks, it was time to start the show. After introducing the landscape of the social media channels, Richard really got down to the subtleties of Twitter. Everyone learned something new, including Richard, as some audience members had answers for some of the super-specific questions raised on the floor.

Next on the list was LinkedIn which was discussed in the same manner. The evening ended with a post-talk networking segment that gave an opportunity to make additional contacts among fellow professionals.


Members have access to the slide deck that Richard used for his presentation.If you are interested in membership, please check into the details here.

This slideshow captures the ambience at the roundtable and gives you a sense of the interactive nature of the evening. Note that for getting the full benefit of the roundtables, personal attendance is invaluable.

Make sure you set aside time to enjoy upcoming roundtables to learn similar tips and tricks from featured speakers who are experts in the field and also audience members who may have special knowledge in the topic covered.

See you at the next one!

Richard Bliss

Richard Bliss, Senior Executive Content Strategist at NetApp, manages the Executive Social Media strategy there.

He generates creative content to form compelling stories of engagement for the business audience with a business voice by blending traditional PR with dynamic social engagement. He is a regular contributor to Forbes.com.

Richard is a crowdfunding expert and is the host of the podcast Funding the Dream.

Also known as an industry patent pioneer in the History of Technology, Richard has extensive experience in Social, Cloud, Collaboration, and Gaming, and executes marketing initiatives to meet specific revenue targets as well as building communities of customers and avid fans.

Richard is a published author: His book Stealing the Show: 9 BlissPoints to get your organization noticed is a collection of some of his most requested marketing advice.

Prior to NetApp, Richard was Senior Vice President, Global Marketing at GWAVA and then at Social Tech Media.

Richard is a graduate of Brigham Young University.

Roundtable: Becoming the Influential 1% on Social

What does being active on social media mean to you?

Amassing thousands of followers on Twitter? Maximizing connections on LinkedIn? What's your end game?

Ever wonder about how much time you sink into keeping social media going and how much ROI you're getting out of it?

What if there's a way you can control social media instead of it controlling you, such that you gain the coveted status of being in the 'influential 1%' club?

Want to discuss this with a cozy group of fellow aspirants?

In the kick-off session of our new and improved Roundtable series, Richard Bliss, Executive Social Strategy at NetApp, will discuss how being active on social is about becoming influential, with the tools to listen to the conversations going on in the Social world and learning to be a part of that conversation to wield influence and gain insights.

We will explore using Twitter and LinkedIn to build influence and be part of the Social experience. Richard will share his experience and guide the conversation to answer questions about why to use social and how to overcome the barriers that prevent each of us from being successful on these platforms.

BMA Roundtables are a smaller, more interactive venue to explore specific marketing disciplines. We feature leading speakers in a relaxed atmosphere with opportunity for audience participation.

Come join us and Richard for an interactive experience, sharing your experience, challenges and questions.


Becoming the
Influential 1% on Social

by Richard Bliss

Monday, April 18, 2016 from 6:00 PM to 8:00 PM (PDT)

Savvy Cellar Wine Bar & Wine Shop
750 W Evelyn Avenue, Mountain View, CA 94041

Sign Up Now

 

Richard Bliss

Richard Bliss, Senior Executive Content Strategist at NetApp, manages the Executive Social Media strategy there.

He generates creative content to form compelling stories of engagement for the business audience with a business voice by blending traditional PR with dynamic social engagement. He is a regular contributor to Forbes.com.

Richard is a crowdfunding expert and is the host of the podcast Funding the Dream.

Also known as an industry patent pioneer in the History of Technology, Richard has extensive experience in Social, Cloud, Collaboration, and Gaming, and executes marketing initiatives to meet specific revenue targets as well as building communities of customers and avid fans.

Richard is a published author: His book Stealing the Show: 9 BlissPoints to get your organization noticed is a collection of some of his most requested marketing advice.

Prior to NetApp, Richard was Senior Vice President, Global Marketing at GWAVA and then at Social Tech Media.

Richard is a graduate of Brigham Young University.