Savvy Cellar Wine Bar

Designing the Customer Journey through ABM

Share

Happy Hour Roundtable, June 10, 2019; 6:00-8:00 pm
Designing the Customer Journey through ABM
Tracy Sestili, SparkPost
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register

Figuring out if ABM is right for your business is one thing. However, implementing a strategy to deliver that customized personal sales experience is priceless. From tools and tactics to ROI, we’ll chat about implementation, tactics, and what you should measure and when to get the best impact for your program.

Read more

Savvy Cellar Wine Bar

B2B Speed to Market(ing)

Happy Hour Roundtable, Monday, March 18, 2019; 6–8 PM PDT
Karen Halstead, Ways & Means
Chris Hubble, PopResearch
Savvy Cellar Wine Bar & Wine Shop
750 West Evelyn Avenue; Mountain View, CA 94041
REGISTER NOW


Ways & Means and Pop Research combined forces to raise brand awareness for multiple B2B brands, with what some consider to be lightning speed, for clients like Freshworks, Noon Home, and Here Technologies. These clients faced the challenges of finite budgets, hard to reach B2B targets, and needing to show ROI on investment.

Actionable market research was able to show the value of the multimedia approach including local/national media placements, LinkedIn Marketing Solutions, Influencer Marketing tactics, and more. What used to take an eternity (in the marketing world) now takes just a few weeks, and we will share our approach to getting to market and identifying results before your next quarter begins,

Success metrics included lifts in Unaided Awareness, as well as strong traction on key perception KPI's that significantly closed the gap with their larger more well-known competitors.

Attendees will learn:

  1. Reasons agility and speed are increasingly important in B2B marketing (raises the issue of timing/planning in terms of B2B companies thinking longer term, but also hyper focused on short term metrics and success... managing both can be especially difficult for B2B marketers that have longer purchase cycles but need "quick wins").
  2. How the media landscape and choices are increasing companies ability to target B2B marketing both in terms of local geography and audience.
  3. How the media landscape and choices are increasing companies ability to target B2B marketing both in terms of local geography and audience.
  4. How technology provides the ability to get research results to inform both product and marketing at speeds consistent with this new world and pace of information needs.

Speakers:

Karen Halstead has over 25 years of experience in media and has a client roster that spans almost every industry, including clients such as Virgin America, Apple, Microsoft, and Levi's. Before founding Ways & Means, Karen led a wide variety of agency media teams including Eleven, Inc., Universal McCann San Francisco, and TBWA/Chiat/Day San Francisco.

Chris Hubble has over 30 years experience in managing global market research projects for clients including Apple, Microsoft, Hewlett-Packard, IMB, eBay, Facebook, Ford, Audi, Toyota, Kraft, P&G, Unilever, United Distillers, and more. Before founding PopResearch he was CEO of db5 and Hall & Partners (where he oversaw the transition from a privately owned company to an Omnicom owned entity) full-service market research companies.

REGISTER NOW

Platinum Sponsor

Hushly Logo

Note: We may be live streaming and/or photo/video recording this event for promotions and revenue generation. By registering, you indicate your permission to be included in these media.

Savvy Cellar Wine Bar

Funnel Optimization

Share

Happy Hour Roundtable, January 28, 2018; 6:00-8:00 pm
Funnel Optimization
John Eng, New Voice Media
Wayne Cerullo, B2P Partners
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register


B2B marketing is maturing from being focused just on awareness and lead generation to taking responsibility for optimizing each stage of the funnel. But we need to bring an honest understanding of the buyer’s experience to know what to improve and to get alignment with sales. And that means stepping out from behind the algorithm and getting our hands dirty understanding how the humans are wending their way through the buying journey.

Read more

Savvy Cellar Wine Bar

Breaking through with your CFO

Share

Happy Hour Roundtable, December 10, 2018; 6:00-8:00 pm
Breaking through with your CFO
Andrew Nester, Nuix
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register


As a marketing leader, you have many stakeholders within your company that can help or hinder your marketing objectives. We often focus a lot on the CEO/Founder, but experience shows, the CEO/Founder is already a big advocate of Marketing, so much so your role is often to rein them in. The CFO, on the other hand is usually not predestined to be a marketing advocate. The CFO’s job is to be the ultimate pragmatist and demand everything must be measured daily if possible.

Read more

Savvy Cellar Wine Bar

Crossing the Chasm between Marketing and Sales: Actualizing GTM Strategy into Sales Execution

Share
Happy Hour Roundtable, July 30, 2018; 6:00–8:00 PM
Crossing the Chasm between Marketing and Sales: Actualizing GTM Strategy into Sales Execution
Speaker: Hang Black, 8x8
Panelist: Tobias Yergin, Chasm Institute, LLC
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

When marketing builds a strategy that captures customer value, sales enablement can build a complementary deployment and adoption strategy that will most effectively amplify the marketing plan.

Tobias and Hang have successfully partnered at two markets to build a go-to-market plan with Chasm philosophy and seamlessly hand-off to sales for adoption.

Read more

Savvy Cellar Wine Bar

Outsourcing Marketing Executives in the Gig Economy

Share
Happy Hour Roundtable, June 25, 2018; 6:00–8:00 PM
Outsourcing Marketing Executives in the Gig Economy
Speaker: Karin Vogel, Electric Imp
Panelist: Shandy Dunn, Connext
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

The gig economy has arrived. It's where organizations contract with independent workers for short-term engagements as opposed to hiring as full-time employees.

Karin Vogel, who has held senior marketing roles at several of the world's top technology brands that include Brocade, Intel, Logitech, Seagate, and Apple will be leading the discussion on this new phenomenon. She is perfectly qualified: she has been on both sides of the fence, repeatedly.

You might counter that this phenomenon is not new and had always existed, even when full-time employment was the mainstay—through the 1980's.

The difference is Read more

Savvy Cellar Wine Bar

Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study

Share
Happy Hour Roundtable, April 30, 2018; 6:00–8:00 PM
Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study
Speaker: Shanon (Walker) Fernandez, Carbon
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

Carbon, Inc. had accomplished the seemingly impossible. They had developed a proprietary 3D printing technology that would enable them to manufacture parts that combine strong mechanical properties with a finish that is suitable for an end product. Previously it was possible to have one or the other, but not both. And Carbon could produce it at scale—essential for a true manufacturing regimen.

This wonder product would be inconsequential unless it was put to use—in widespread application.

What you will hear in our roundtable discussion is the story of how Carbon went about generating the buzz for its technology and scored big with Adidas and Vitamix in Read more

GDPR w/Lennard Fischer VP, Demand Generation at Okta

Share
Happy Hour Roundtable, March 26, 2018; 6:00–8:00 PM
GDPR w/Lennard Fischer
Speaker: Lennard Fischer, Okta
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

If you open up the 2018 calendar of any senior marketer, you will see a big red circle around May 25th with loads of exclamation marks, and with good reason: If you are not GDPR compliant then you could be in big trouble. Read more

Fixing the Mid-Funnel—The New Problem Child

Share
Happy Hour Roundtable, November 13, 2017; 6:00–8:00 PM
Fixing the Mid-Funnel—The New Problem Child
Moderator: Tom Judge, Direct Marketing Partners
Speakers: Ann James, SAP, Deborah Newcomb, Harmonic
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                            register

B2B lead generation teams have been hard at work filling the top of the funnel; however research shows that almost 80% of leads are not making it through the mid-funnel into the sales funnel. This has become the new problem child! This panel will examine Read more

Hack Your Funnel

Share
Happy Hour Roundtable, October 23, 2017; 6:00–8:00 PM
Hack Your Funnel
Jenny Coupe, Akamai Technologies
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                            register

With the ever-changing marketing technology landscape, marketers have great tools at their finger tips enabling them to leverage operational ‘short cuts’ and hack into their funnel.

In this session, we will discuss tips and tricks to hack your funnel so you can deliver better, faster leads to your sales team.
Read more