Big Data Analytics is Kind of a Big Deal

Big Data is here to stay.

IDC estimates the big data analytics market was worth $122B in 2015 and expected to grow to worth of $187B in 2019.

So, the question is not whether to deal with Big Data. It is how to deal with it.

For example, is there a magic Big Data Analytics tool that does it all? Do I need to hire data scientists, data architects, data analysts, database administrators, database programmers?

What better idea than to convene in an informal, relaxed setting, sip some wine, nibble on some snacks and engage in an interactive session with fellow professionals to discover the possibilities?

We will discuss best practices on what data to use, how to look for contextual data and set up data driven experiments to drive business outcomes. Please come and share your experiences, best practices, challenges and questions

Jennifer Blatnik, VP Cloud and Enterprise Portfolio Marketing at Juniper Networks, will be the featured speaker and will facilitate an active discussion.

We've had sell-out crowds for the past roundtable events, and this may prove no different. Hurry up and make sure you secure your seat for this one, before they are all gone!

Make sure to save the date, June 20, and register to attend the roundtable before the room fills up!

Big Data Analytics is Kind of a Big Deal

by Jennifer Blatnik

Thursday, June 20, 2016 from 6:00 PM to 8:00 PM (PST)

Savvy Cellar Wine Bar & Wine Shop,
750 W Evelyn Ave, Mountain View, CA

Secure Your Seat Now!

 

Jennifer M Blatnik

Jennifer Blatnik manages the Cloud and Enterprise Portfolio marketing for Juniper Networks, Inc.

Jennifer holds a B.A. in Computer Science from the University of California, Berkeley and has held leadership roles in Engineering and Product Management before moving into Portfolio Marketing.

Check out Jennifer's experience and accomplishments on her LinkedIn profile.

 

Ordering Your Tickets is
Quick & Easy

 

Jennifer Blatnik on
Big Data Analytics is Kind of a Big Deal
June 20, 2016, 6:00-8:00 PM
Savvy Cellar Wine Bar & Wine Shop
750 W Evelyn Avenue, Mountain View, CA

 

Recap: 5 Steps to Successful Content Marketing for B2B Leads

We had another sell-out crowd! Our May event in the new and improved roundtable series followed right on the heels of our sell-out April opener.

Sarah Autrand led us through the nuances of content marketing as everyone settled into their happy hour seats, sipping on a glass of wine and tasting the variety of snacks.

A lively discussion ensued, as is expected in such intimate, small group, setting to encourage participation.


Members have access to the slide deck for this roundtable. If you are interested in membership, please check into the details here.

This slideshow captures the ambience at the roundtable and gives you a sense of the interactive nature of the evening. Note that for getting the full benefit of the roundtables, personal attendance is invaluable.

Make sure you set aside time to enjoy upcoming roundtables to learn similar tips and tricks from featured speakers who are experts in the field and also audience members who may have special knowledge in the topic covered.

The next one in the series scheduled for June 20, discussing Big Data, is already sold out!

Check out info on our July roundtable event on branding and reserve your seats before they are all gone!!

Sarah Autrand

Sarah Autrand, Executive Marketing Consultant, is the Founder and past CEO of Market4Demand, Inc. a technology marketing consulting firm.

Sarah is no stranger to NorCal BMA: She was the featured speaker at a previous event in April 2013. She led a session on Mobile and B2B as part of NorCal BMA's previous roundtable series.

Sarah is a former President of the Silicon Valley American Marketing Association (SVAMA), post-graduate adjunct marketing professor at San Jose State University, and Interim VP of Marketing. She is a speaker, author, educator, and leader in Silicon Valley. Sarah's background includes work with top B2B brands.

Sarah has a long history with Sales and Marketing. She was Senior Marketing Strategist at Apollo Group, Director of Marketing at Pakana as well as Caligari, President at SellSoftware, in addition to her long association with Market4Demand.

Sarah has ghost-written many articles and white papers for CEOs and co-founders on a broad spectrum of topics.

Find Sarah on LinkedIn and Pinterest.

5 Steps to Successful Content Marketing for B2B Leads

IDC studies show that most IT buyers are half way through the purchase timeline before they agree to meet with a saleperson. 1 in 7 of the buyers push it even further: they wait until they are 75% of the way in before agreeing to an initial contact! The pattern is similar with most business buyers of today.

So, the evidence is clear: In today's B2B, content is critical to build a strong sales funnel.

But we know not all content is created equal. So, many questions arise.

What’s the best strategy for content?

What resource options do you have?

Can you sell your ideas to Sales, Product Marketing and other executives?

What’s your content for the next 6 months and how are you using it?

What mix of content is right for your products and services?

In our next roundtable event, let’s unearth the 5 Steps to successful content for the consideration phase in demand generation.

Sarah Autrand, Executive Marketing Consultant and previous NorCal BMA speaker, will lead this interactive discussion. She will share her insights, strategies and tactics to spark the discussion and answer questions about the critical role of content and how to overcome key obstacles that stand in your way in obtaining qualified leads.

BMA Roundtables are a smaller, more interactive venue to explore specific marketing disciplines. We feature leading speakers in a relaxed atmosphere with opportunity for audience participation.

Come join us and share your successes, challenges and inquires.

 

5 Steps to Successful Content Marketing for B2B Leads

by Sarah Autrand

Monday, May 16, 2016 from 6:00 PM to 8:00 PM (PT)

Savvy Cellar Wine Bar and Wine Shop
750 W Evelyn Avenue, Mountain View, CA

Sign Up Now

 

Sarah Autrand

Sarah Autrand, Executive Marketing Consultant, is the Founder and past CEO of Market4Demand, Inc. a technology marketing consulting firm.

Sarah is no stranger to NorCal BMA: She was the featured speaker at a previous event in April 2013. She led a session on Mobile and B2B as part of NorCal BMA's previous roundtable series.

Sarah is a former President of the Silicon Valley American Marketing Association (SVAMA), post-graduate adjunct marketing professor at San Jose State University, and Interim VP of Marketing. She is a speaker, author, educator, and leader in Silicon Valley. Sarah's background includes work with top B2B brands.

Sarah has a long history with Sales and Marketing. She was Senior Marketing Strategist at Apollo Group, Director of Marketing at Pakana as well as Caligari, President at SellSoftware, in addition to her long association with Market4Demand.

Sarah has ghost-written many articles and white papers for CEOs and co-founders on a broad spectrum of topics.

Find Sarah on LinkedIn and Pinterest.

Recap: Becoming the Influential 1% on Social

The evening was under way on a cloudless, warm, and beautiful day at the historic Mountain View Train Depot that houses Savvy Cellar Wine Bar & Wine Shop.

As the full house of attendees started to assemble slowly but steadily, there was ample opportunity to greet familiar faces and mingle with fellow marketers interested in learning to extract the most out of Social Media.

Richard Bliss who manages Executive Social Strategy at NetApp, featured speaker for the evening, had plenty of time to get to know the crowd.

As everyone got their share of wine and snacks, it was time to start the show. After introducing the landscape of the social media channels, Richard really got down to the subtleties of Twitter. Everyone learned something new, including Richard, as some audience members had answers for some of the super-specific questions raised on the floor.

Next on the list was LinkedIn which was discussed in the same manner. The evening ended with a post-talk networking segment that gave an opportunity to make additional contacts among fellow professionals.


Members have access to the slide deck that Richard used for his presentation.If you are interested in membership, please check into the details here.

This slideshow captures the ambience at the roundtable and gives you a sense of the interactive nature of the evening. Note that for getting the full benefit of the roundtables, personal attendance is invaluable.

Make sure you set aside time to enjoy upcoming roundtables to learn similar tips and tricks from featured speakers who are experts in the field and also audience members who may have special knowledge in the topic covered.

See you at the next one!

Richard Bliss

Richard Bliss, Senior Executive Content Strategist at NetApp, manages the Executive Social Media strategy there.

He generates creative content to form compelling stories of engagement for the business audience with a business voice by blending traditional PR with dynamic social engagement. He is a regular contributor to Forbes.com.

Richard is a crowdfunding expert and is the host of the podcast Funding the Dream.

Also known as an industry patent pioneer in the History of Technology, Richard has extensive experience in Social, Cloud, Collaboration, and Gaming, and executes marketing initiatives to meet specific revenue targets as well as building communities of customers and avid fans.

Richard is a published author: His book Stealing the Show: 9 BlissPoints to get your organization noticed is a collection of some of his most requested marketing advice.

Prior to NetApp, Richard was Senior Vice President, Global Marketing at GWAVA and then at Social Tech Media.

Richard is a graduate of Brigham Young University.