Recap: Roundtable: Struggling with Content Chaos?

Amidst surprisingly warm weather during the early stages of fall, B2B marketers from an array of the world’s top B2B tech brands, B2B startups, consultants and like minded marketing peers in the Bay Area, convened for a much welcomed, intimate and interactive Happy Hour event.

This was the 7th consecutive sold out Happy Hour Roundtable since the launch of the series in April 2016.

Jamie Mendez, Director Channel Marketing at IBM’s PartnerWorld and Nicole Sommerfeld, VP at TDA Group, an IBM Content agency, led a lively discussion around, “Conducting a Choir”.  In other words, they shared their secrets for creating a successful digital venue for varying constituents to speak to and engage their channel partners.  Their success is measurable with YOY traffic growth of 50% and average time spent on page of over a minute.

Some key takeaways that arose from the group discussion:

  • voices must be genuine
  • you can’t set it and forget it
  • the philosophies are scalable to large and small organizations alike.

Networking before and after the session with wine served by a certified sommelier and artisan appetizers continue to draw in a fun and engaged group.

And surprise giveaways from companies like Plantronics make for even more fun.

Don’t miss out on the last Happy Hour Roundtable of 2017 on November 14h!  For more information and to register…click here.

Data-driven media strategies and How to make sense of the noise

Today’s data-driven marketing solutions promise increased efficiency and fewer wasted media dollars. Learn how tech marketers are identifying and engaging their audiences through digital media, how they make sense of the increasingly crowded ad-tech vendor landscape, and how they vet and gauge the effectiveness of these solutions.

Topics to include:
     Behavioral data
     ABM
     Programmatic
     Customer Journey
     Measurement
     And other topics

The setting

This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.

There is ample time to network both before and after the presentation and discussion.

Conveniently located in the historic Mountain View Caltrain station with ample free parking nearby.

We've had sell-out crowds for the past seven roundtable events, and expect the same this time. Don't miss out, make sure you secure your seat!

Save the date, November 14, and register to attend the roundtable before you're left with no space!

Data-driven media strategies &
How to make sense of the noise

by James Miller,
Louise Crawford, &
Kristine Go

Monday, November 14, 2016 from 6:00 PM to 8:00 PM (PST)

Savvy Cellar Wine Bar & Wine Shop,
750 W Evelyn Ave, Mountain View, CA

Secure Your Seat Now!

 

jamesmiller-136x136

James Miller is Senior Vice President of Business Development at DWA.

James has been working with B2B and B2C technology marketers for 20 years. At DWA, he consults his clients on inbound and outbound marketing and marketing technology to help marketing leaders navigate and excel in today's fast moving, hyper competitive environment.

James holds a BA in Philosophy from the College of William and Mary.


louisecrawford-136x136Louise Crawford
 is Senior Director of Demand Generation at Silver Peak.

With over twenty years of industry experience, Louise overseas new customer acquisition including digital marketing, events, campaigns and communications. She is also responsible for operations and global field marketing.

Prior to Silver Peak she ran channel marketing for the Dell Software Group, driving campaigns and programs as well the integration of multiple acquisition channels exceeding $1.2B of revenue. Louise joined Dell from the SonicWALL acquisition where she ran worldwide marketing for six years.


kristinego-136x136Kristine Go
 is a Marketing Manager at NetApp managing Paid Media and Search.

At NetApp, Kristine is chartered to drive demand by leveraging data intelligence and strategic publisher relationships globally.

Previous to NetApp, Kristine started her career agency side at MediaSmith, one of the top B2B Media agencies in San Francisco. There she worked to service a number of clients ranging from consumer to tech B2B. From assistant media planner to supervisor, Kristine advanced her skills and eventually made the transition to client side where she resides currently.

 

Ordering Your Tickets is
Quick & Easy

 

James Miller, Louise Crawford, & Kristine Go on
Data-driven media strategy &
How to make sense of the noise

November 14, 2016, 6:00-8:00 PM
Savvy Cellar Wine Bar & Wine Shop
750 W Evelyn Avenue, Mountain View, CA

 

Roundtable: Struggling with Content Chaos?

One day in 2012, Jamie Mendez, Director of Channel Marketing at IBM PartnerWorld, decided that her problems with partner engagement needed a modern solution. She approached IBM's longtime agency-partner, the TDA group, to craft this solution.

What was the problem?

IBM needed a way to have various executives across multiple business units, with diverse voices of their own, engage its channel partners with a unified, consistent style of presentations. The resulting concert should blend the disparate voices into singing to the same tune, namely the consistent style and voice.

Sounds familiar?

This problem is not unique to IBM. Many other organizations, large and small, face this challenge. Perhaps yours does too.

What ensued from the 2012 brainstorming is the launch of a blog in 2013 and accolades and awards in each of the following years, 2014-2016, for this solution.

Reader engagement is plentiful. Praises for the design ("The new design is terrific. Very clean, easy to read...Kudos to the PartnerWorld team!" -Libby Beemer; "...modern, slick & readable. Excellent!" -Anthony Mathenge), content ("Nicely articulated! " -Swati Moran; "Thank you for sharing the link to the IBM Digital Marketplace. That’s a very helpful online resource." -David H. Deans), and the overall program ("Great Program - Can drive fast growth for our Channel Partners." -Marc Beachler) are abundant.

Come and hear how IBM PartnerWorld created a unified strategy with the help of TDA Group, to showcase an array of executive voices, engage the channel and fuel social networks – while also winning awards along the way that speak to B2B editorial and design excellence.

bpv
Jamie Mendez of IBM and Nicole Sommerfeld of TDA double team as featured speakers for this roundtable where they will talk about their joint project and lead the ensuing discussion.

In this session Jamie and Nicole will cover:

  • How to create a content forum where you can showcase a diverse array of individual voices while still maintaining overall cohesion and unity
  • A real-world, award-winning working example of a content forum that is driving results
  • Best practices and tips to take your blog to the next level
  • How to measure success for this type of initiative

Some lessons learned from content streams other than IBM PartnerWorld may sneak into the discussions as well!

The best part is that you can shape the session with your own incisive comments and questions.

The setting

This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.

There is ample time to network both before and after the presentation and discussion.

Conveniently located in the historic Mountain View Caltrain station with ample free parking nearby.

We've had sell-out crowds for the past six roundtable events, and expect the same this time. Don't miss out, make sure you secure your seat!

Save the date, October 17, and register to attend the roundtable before you're left with no space!

Struggling with Content Chaos?

by Jamie Mendez & Nicole Sommerfeld

Monday, October 17, 2016 from 6:00 PM to 8:00 PM (PST)

Savvy Cellar Wine Bar & Wine Shop,
750 W Evelyn Ave, Mountain View, CA

Secure Your Seat Now!

 

Jamie Mendez

Jamie Mendez has global responsibility for IBM’s PartnerWorld and channel program infrastructure initiatives.

PartnerWorld is the program management system framework for guiding IBM Business Partner relationships including the membership program, web portal, communications, education and events.

In her role, Jamie is responsible for supporting the PartnerWorld community of more than 160,000 Business Partners around the world who contribute nearly $15B in IBM revenue.

Nicole SommerfeldNicole Sommerfeld oversees the account development and marketing team at TDA. She leads the effort to build upon and expand TDA client relationships and programs, while helping TDA’s clients adopt best practices and optimize marketing programs.

Prior to joining TDA, Nicole held marketing, product management, and corporate development roles with leading Internet and telecommunications companies.

 
 

Ordering Your Tickets is
Quick & Easy

 

Jamie Mendez & Nicole Sommerfeld on
Struggling with Content Chaos?
October 17, 2016, 6:00-8:00 PM
Savvy Cellar Wine Bar & Wine Shop
750 W Evelyn Avenue, Mountain View, CA

 

Roundtable: Marketing Organization of the Future

The number of marketing tools and technologies is exploding, and it is both good news and bad news for marketers. Those who can harness the technology can leverage it as a source of competitive advantage. Marketers without a clear strategy and plan run the risk of sub-optimizing their investments and their teams. But where to start? Read more

Recap: Roundtable: Becoming a better B2B brand

After a casual thirty minutes of networking with peers over seasonally selected wines including Cava and Rose, and artisan appetizers, Randall Hull led an interactive discussion around "Becoming a Better B2B Brand".  The group learned about the value of brand for B2B and talked about some of their favorite brands and why we're drawn to them.  For example, Read more

Roundtable: Big Data Analytics is Kind of a Big Deal

Big Data is here to stay.

IDC estimates the big data analytics market was worth $122B in 2015 and expected to grow to worth of $187B in 2019.

So, the question is not whether to deal with Big Data. It is how to deal with it.

For example, is there a magic Big Data Analytics tool that does it all? Do I need to hire data scientists, data architects, data analysts, database administrators, database programmers? Read more