April 2, 2014 — Brand Roundtable

Creating the Brand Experience using Short Video


Using 3 to 5 minute short video can create visually engaging, authentic stories that connect customers to campaigns, products and companies. Steven Donaldson will show examples of branding strategies and how the message points have been woven into short video. Lastly he’ll discuss the strategy behind placement, using video media releases and how a short video can reach a broad audience and build customer loyalty.
DATE/TIME:
Wednesday – April 2nd
8:30am – 10:00am
LOCATION:
Bay Cafe @ Palo Alto Golf Course 
1875 Embarcadero Road
Palo Alto, CA 94304
Directions

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February 7, 2014 — Public Relations Roundtable

Crafting a Headshot

Scott R Kline
Speaker
SCOTT R KLINE
Commercial Portrait
Photographer
Public relations professionals know that clients often don’t like having their photo taken. How can you make yourself and your client successful in this endeavor? Commercial Portrait Photographer Scott R. Kline will outline the elements of preparation in creating an ideal headshot or executive portrait. The session will be filled with many examples of photographs illustrating these techniques. Discussion points will include: make-up, wardrobe, lighting, posing and facial expressions. Scott will also discuss the best way to crop and present photos on websites, social media and other platforms. Since most of Scott’s photos involve location shooting, Scott will also discuss locations, background gathering and determining the right message with the photo. All these elements combine to create a vibrant confident photo that shows the subject in their best light.
DATE/TIME:
Friday – February 7, 2014
9:00am – 10:30am
LOCATION:
Bay Cafe @ Palo Alto Golf Course
1875 Embarcadero Road
Palo Alto, CA 94304
Directions

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January 30th —
Product Marketing Roundtable

Career Acceleration


barry George
Speaker
BARRY GEORGE
Executive Managing Director
Solid Executive Partners 

How much time did you dedicate to your career in 2013? No, this isn’t about hard work. This is about applying the same effort developing a strategy for your career as you do for the company that employs you. Will 2014 be more of the same or is it time to determine what the Desired Outcome for your career should be. Barry M George will discuss career acceleration methodologies from his perspective as an Executive Coach+Advisor which followed his 30 years leading technology companies.


DATE/TIME:
Thursday – January 30, 2014
12:00pm – 1:30pm
LOCATION:
Bay Cafe @ Palo Alto Golf Course
1875 Embarcadero Road
Palo Alto, CA 94304
Directions

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January 29, 2014 —
Public Relations Roundtable

Content Marketing For People Who Don’t Have Time To Write

carin oliver
Speaker
CARIN GALLETTA OLIVER
Chief Innovation Officer,
Angelsmith
Creating great content takes time, energy and resources that most small companies don’t have in abundance.  In this session, I will share with you our content repurposing process to help find, evaluate and retool existing emails, phone conversations, white papers and basic memos that can be the foundation to help you get content posted on your blog, in your newsletter, on Slideshare and more.
DATE/TIME:
Wednesday – January 29, 2014
9:00am – 10:30am
LOCATION:
Bay Cafe @ Palo Alto Golf Course
1875 Embarcadero Road
Palo Alto, CA 94304
Directions

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