Savvy Cellar Wine Bar

Breaking through with your CFO

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Happy Hour Roundtable, December 10, 2018; 6:00-8:00 pm
Breaking through with your CFO
Andrew Nester, Nuix
Savvy Cellar Wine Bar and Wine Shop
50 W. Evelyn Ave, Mountain View, CA 94041                         register


As a marketing leader, you have many stakeholders within your company that can help or hinder your marketing objectives. We often focus a lot on the CEO/Founder, but experience shows, the CEO/Founder is already a big advocate of Marketing, so much so your role is often to rein them in. The CFO, on the other hand is usually not predestined to be a marketing advocate. The CFO’s job is to be the ultimate pragmatist and demand everything must be measured daily if possible.

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Savvy Cellar Wine Bar

Crossing the Chasm between Marketing and Sales: Actualizing GTM Strategy into Sales Execution

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Happy Hour Roundtable, July 30, 2018; 6:00–8:00 PM
Crossing the Chasm between Marketing and Sales: Actualizing GTM Strategy into Sales Execution
Speaker: Hang Black, 8x8
Panelist: Tobias Yergin, Chasm Institute, LLC
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

When marketing builds a strategy that captures customer value, sales enablement can build a complementary deployment and adoption strategy that will most effectively amplify the marketing plan.

Tobias and Hang have successfully partnered at two markets to build a go-to-market plan with Chasm philosophy and seamlessly hand-off to sales for adoption.

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Savvy Cellar Wine Bar

Outsourcing Marketing Executives in the Gig Economy

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Happy Hour Roundtable, June 25, 2018; 6:00–8:00 PM
Outsourcing Marketing Executives in the Gig Economy
Speaker: Karin Vogel, Electric Imp
Panelist: Shandy Dunn, Connext
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

The gig economy has arrived. It's where organizations contract with independent workers for short-term engagements as opposed to hiring as full-time employees.

Karin Vogel, who has held senior marketing roles at several of the world's top technology brands that include Brocade, Intel, Logitech, Seagate, and Apple will be leading the discussion on this new phenomenon. She is perfectly qualified: she has been on both sides of the fence, repeatedly.

You might counter that this phenomenon is not new and had always existed, even when full-time employment was the mainstay—through the 1980's.

The difference is Read more

Savvy Cellar Wine Bar

Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study

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Happy Hour Roundtable, April 30, 2018; 6:00–8:00 PM
Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study
Speaker: Shanon (Walker) Fernandez, Carbon
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

Carbon, Inc. had accomplished the seemingly impossible. They had developed a proprietary 3D printing technology that would enable them to manufacture parts that combine strong mechanical properties with a finish that is suitable for an end product. Previously it was possible to have one or the other, but not both. And Carbon could produce it at scale—essential for a true manufacturing regimen.

This wonder product would be inconsequential unless it was put to use—in widespread application.

What you will hear in our roundtable discussion is the story of how Carbon went about generating the buzz for its technology and scored big with Adidas and Vitamix in Read more

GDPR w/Lennard Fischer VP, Demand Generation at Okta

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Happy Hour Roundtable, March 26, 2018; 6:00–8:00 PM
GDPR w/Lennard Fischer
Speaker: Lennard Fischer, Okta
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

If you open up the 2018 calendar of any senior marketer, you will see a big red circle around May 25th with loads of exclamation marks, and with good reason: If you are not GDPR compliant then you could be in big trouble. Read more

Fixing the Mid-Funnel—The New Problem Child

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Happy Hour Roundtable, November 13, 2017; 6:00–8:00 PM
Fixing the Mid-Funnel—The New Problem Child
Moderator: Tom Judge, Direct Marketing Partners
Speakers: Ann James, SAP, Deborah Newcomb, Harmonic
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                            register

B2B lead generation teams have been hard at work filling the top of the funnel; however research shows that almost 80% of leads are not making it through the mid-funnel into the sales funnel. This has become the new problem child! This panel will examine Read more

Hack Your Funnel

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Happy Hour Roundtable, October 23, 2017; 6:00–8:00 PM
Hack Your Funnel
Jenny Coupe, Akamai Technologies
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                            register

With the ever-changing marketing technology landscape, marketers have great tools at their finger tips enabling them to leverage operational ‘short cuts’ and hack into their funnel.

In this session, we will discuss tips and tricks to hack your funnel so you can deliver better, faster leads to your sales team.
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B2B Nurture Beyond Email For More MQLs and Pipeline

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Happy Hour Roundtable, September 25, 2017; 6:00–8:00 PM
25 Lusk, 25 Lusk St, San Francisco, CA

Executing a cross-functional, dynamic nurture program depends on delivering a consistent experience and consistent offers across multiple marketing channels (web personalization, email, retargeting, social) where each channel works together and is triggered by the prospect’s behavior.

The goal is to get the prospect to reach a Marketing Qualified Lead (MQL) status faster and help accelerate pipeline. Read more

Launching ABM with Your Sales Team—Ensuring Alignment and Success

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Happy Hour Roundtable, August 21, 2017; 6:00–8:00 PM
Savvy Cellar, 50 West Evelyn Ave, Mountain View, CA

Fulfilling on the promise of ABM depends on buy-in from the Sales team and requires a focus on the details of data, content, expectation setting, analytics and communication.

Join your marketing peers for a night of networking and insightful conversation about how to ensure your ABM efforts are aligned with Sales and drive measurable pipeline and revenue.

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ABM Optimization—The Next Level Strategy

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Are you currently executing an Account Based Marketing plan? You wouldn't want to miss this discussion.

Designed with you in mind, this roundtable event will focus on driving key performance metrics at every part of the marketing funnel.

We’ll dive into the tips and tricks for lifecycle ABM marketing, when it’s appropriate to apply scalable techniques and optimizing the fundamentals of data, content and tactics.

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