Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study

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Happy Hour Roundtable, April 30, 2018; 6:00–8:00 PM
Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study
Speaker: Shanon (Walker) Fernandez, Carbon
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

Carbon, Inc. had accomplished the seemingly impossible. They had developed a proprietary 3D printing technology that would enable them to manufacture parts that combine strong mechanical properties with a finish that is suitable for an end product. Previously it was possible to have one or the other, but not both. And Carbon could produce it at scale—essential for a true manufacturing regimen.

This wonder product would be inconsequential unless it was put to use—in widespread application.

What you will hear in our roundtable discussion is the story of how Carbon went about generating the buzz for its technology and scored big with Adidas and Vitamix in Read more

GDPR w/Lennard Fischer VP, Demand Generation at Okta

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Happy Hour Roundtable, March 26, 2018; 6:00–8:00 PM
GDPR w/Lennard Fischer
Speaker: Lennard Fischer, Okta
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

If you open up the 2018 calendar of any senior marketer, you will see a big red circle around May 25th with loads of exclamation marks, and with good reason: If you are not GDPR compliant then you could be in big trouble. Read more

Fixing the Mid-Funnel—The New Problem Child

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Happy Hour Roundtable, November 13, 2017; 6:00–8:00 PM
Fixing the Mid-Funnel—The New Problem Child
Moderator: Tom Judge, Direct Marketing Partners
Speakers: Ann James, SAP, Deborah Newcomb, Harmonic
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                            register

B2B lead generation teams have been hard at work filling the top of the funnel; however research shows that almost 80% of leads are not making it through the mid-funnel into the sales funnel. This has become the new problem child! This panel will examine Read more

Hack Your Funnel

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Happy Hour Roundtable, October 23, 2017; 6:00–8:00 PM
Hack Your Funnel
Jenny Coupe, Akamai Technologies
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                            register

With the ever-changing marketing technology landscape, marketers have great tools at their finger tips enabling them to leverage operational ‘short cuts’ and hack into their funnel.

In this session, we will discuss tips and tricks to hack your funnel so you can deliver better, faster leads to your sales team.
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B2B Nurture Beyond Email For More MQLs and Pipeline

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Happy Hour Roundtable, September 25, 2017; 6:00–8:00 PM
25 Lusk, 25 Lusk St, San Francisco, CA

Executing a cross-functional, dynamic nurture program depends on delivering a consistent experience and consistent offers across multiple marketing channels (web personalization, email, retargeting, social) where each channel works together and is triggered by the prospect’s behavior.

The goal is to get the prospect to reach a Marketing Qualified Lead (MQL) status faster and help accelerate pipeline. Read more

Launching ABM with Your Sales Team—Ensuring Alignment and Success

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Happy Hour Roundtable, August 21, 2017; 6:00–8:00 PM
Savvy Cellar, 50 West Evelyn Ave, Mountain View, CA

Fulfilling on the promise of ABM depends on buy-in from the Sales team and requires a focus on the details of data, content, expectation setting, analytics and communication.

Join your marketing peers for a night of networking and insightful conversation about how to ensure your ABM efforts are aligned with Sales and drive measurable pipeline and revenue.

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ABM Optimization—The Next Level Strategy

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Are you currently executing an Account Based Marketing plan? You wouldn't want to miss this discussion.

Designed with you in mind, this roundtable event will focus on driving key performance metrics at every part of the marketing funnel.

We’ll dive into the tips and tricks for lifecycle ABM marketing, when it’s appropriate to apply scalable techniques and optimizing the fundamentals of data, content and tactics.

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Gaining Truth and Actions from Attribution

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Attribution has been a hot marketing buzzword.

And it deserves the buzz, given the importance of connecting the dots between marketing campaigns and revenue driven.

While B2B marketers have tracked attribution routinely, it is tricky to measure true attribution which may connect the dots from the original campaign to revenue generated, through intermediate campaigns.

Increasing the ROI from marketing campaigns depends on how well true attribution is measured.

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Drive Marketing Performance by Winning the Renewal of Your Employees

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At no other time in modern marketing history, has the role and influence of talent determined the success or failure of a marketing team, department or organization. With increases in specialized needs, competition for talent, tremendous choice of employer, etc., there’s no wonder that marketing decision makers are focusing their efforts on building the marketing department of the future, now.

Recent articles and thought leader studies confirm this rapidly accelerating trend:

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