A reinvigorated NorCal BMA marks its 75th anniversary this year, having reversed a six-year decline in membership. The chapter grew its ranks by 40% over the past year, outpacing its peers and earning the Large Chapter Growth award when chapter leaders met last month in Chicago. Nancy Chou, NorCal president, spoke to BMA Buzz about the initiatives that helped drive the growth of the 117-member network.
BMA Buzz: What were the challenges to growth?
Nancy Chou: The NorCal BMA chapter is in the hotbed of technology. There has been a seismic change in the technology industry as a whole and in b-to-b marketing in general.
In the past six years, we’ve seen the incredible acceleration of innovation on the part of the social media companies—the best known being Google, LinkedIn, Facebook and Twitter. It really marks a new era—one built on the foundation established by the IBMs, HPs and Intels of the world.
Traditionally Norcal BMA drew many of its members from these “legacy” companies, but during the downturn, many of these companies were forced to lay off significant staff from the top layer of management downward in order to survive in the increasingly competitive and challenging markets. NorCal’s decline in membership was a reflection of what was happening. Read More