NorCal BMA Summer Mixer 2016

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You know how it goes ...

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. Our recipe for 2016 is relaxation in July and rest in August!

We had so much fun last year during our summer mixer, we are returning to Read more

Roundtable: Big Data Analytics is Kind of a Big Deal

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Big Data is here to stay.

IDC estimates the big data analytics market was worth $122B in 2015 and expected to grow to worth of $187B in 2019.

So, the question is not whether to deal with Big Data. It is how to deal with it.

For example, is there a magic Big Data Analytics tool that does it all? Do I need to hire data scientists, data architects, data analysts, database administrators, database programmers? Read more

Customer Experience Marketing

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What marketer doesn't understand the value of customer testimonials?

Of customer success stories, also known as case studies?

Of referrals from happy customers?

We understand the value of customer loyalty in generating repeat sales, but more powerful is the ability of the satisfied customer to leverage future sales to other prospects.
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Marketing Disruptions with Internet of Things

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Imagine you are walking into a Target store.

You start your browsing around the store.

You walk over to the electronics section where your heart lives.

You scan the LED TVs and iPad Pro. Nothing too interesting there. Still, you pull out your smartphone and start taking quick pictures.

Then you come to FitBit. Now we're talking...you linger...you check out the different models. Good stuff, but nothing's on sale, need to come back.

As you are ready to take a picture of the sleek and black FitBit Surge before leaving, there goes the chime on your smartphone. Read more

Roundtable: 5 Steps to Successful Content Marketing for B2B Leads

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IDC studies show that most IT buyers are half way through the purchase timeline before they agree to meet with a saleperson. 1 in 7 of the buyers push it even further: they wait until they are 75% of the way in before agreeing to an initial contact! The pattern is similar with most business buyers of today.

So, the evidence is clear: In today's B2B, content is critical to build a strong sales funnel.

But we know not all content is created equal. So, many questions arise: Read more

Roundtable: Becoming the Influential 1% on Social

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What does being active on social media mean to you?

Amassing thousands of followers on Twitter? Maximizing connections on LinkedIn? What's your end game?

Ever wonder about how much time you sink into keeping social media going and how much ROI you're getting out of it?

What if there's a way you can control social media instead of it controlling you, such that you gain the coveted status of being in the 'influential 1%' club? Read more

Agile Marketing and Next-Generation Go-To-Market Methods

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A panel of experts-Adrian Ott, Dave Lloyd, and Sheryl Root-will address NorCal BMA audience on April 14 to discuss the nuances of next-generation Go-To-Market methods with a focus on Agile Marketing.

"Adapt or perish, now as ever, is nature's inexorable imperative," said H. G. Wells.

Wells's wisdom from over 60 years ago is no less relevant to marketers of today than any other walk of life.

In a recent survey, Read more

Seven Steps to Success with Account-Based Marketing

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The Buzz

Information Technology Services Marketing Association (ITSMA) established this definitive finding in 2013:

Account-Based Marketing (ABM) delivers the highest ROI of any B2B marketing strategy or tactic.

ABM has been gaining traction ever since. It's touted as the next big thing.

As exciting as ABM's prospects are, Read more

Data Insights for Marketers

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"Out of the 10000 or so reports we looked at, 3500 had never been accessed. Not once!" exclaimed Theresa Kushner.

Theresa and her team were working on a project to create an Enterprise Data Warehouse that included previously generated marketing reports. 35% of those reports had never been opened!

Now, why would that be?
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