Over the last decade, the relationship between marketing and data has evolved quite a bit. Today, data-savvy marketing teams are using customer data to take their marketing programs to the next level. What’s the difference between them and the rest of us? The answer is: Customer Data Platforms (CDPs).
NorCal BMA has partnered with Just Media and Google to bring you an exclusive Bay Area B2B Marketers event on Tuesday, March 14, 2017 at the Google Campus in Mountain View.
The world of B2B marketing is evolving at light speed, so it's essential that marketers continuously modernize their digital presence and use of paid media channels to drive revenue and remain competitive.
Today, customer experience leaders are setting new standards, and companies can no longer compete on features alone.
To succeed, you have to understand the end-to-end experience of your customers: their expectations from your brand, what they experience now, and how to improve their experience.
Today, support for the sales team doesn’t just have to come through traditional mailers, events and online ads.
A strong ally for your marketing efforts comes in the form of the team that manages social media within your corporate communications.
While traditional marketing efforts are successful, TriNet’s marketing team connects the dots and leverages integrated campaigns with social media push to boost marketing efficiency.
This roundtable gives you Read more
WhiteHat Security has been in the business of securing web applications for 15 years. It had a well-established traditional demand generation model and mix of marketing program to reach lead goals.
Looking for ways to target and reach more of those ideal customers, what steps did it take to expand on that to incorporate account-based marketing into their practices?
NorCal BMA is proud to offer a brand new scholarship opportunity for students in the fields of advertising, marketing and communications, especially those interested in the field of B2B marketing.
With a generous endowment from the late George C. McNutt (1905-1992), the first President of NorCal BMA, we are able to offer this scholarship that will benefit up to two Bay Area students in 2017. Read more
In the global economy of the 21st century, products have become commodities. Global companies can match the features and prices of almost any product in any industry. What then can companies do to differentiate their offering and add customer value?
Linda Sharp, CEO of Religence recommends Read more
Marketing spend on technology is growing faster than any other department and predicted to soon surpass even the IT department's spend. There's no profession where technology is having a more profound impact on performance than Marketing. What worked 5 years isn't working today. And what's working today, won't work tomorrow.
Technology has become as much of a marketing differentiator as your product and message. Whether it's CRM, content management, marketing automation, ABM, app dev, or analytics - if you're not leading when it comes to technology, you're going to get left behind.
Come join us for an exciting discussion where Kaushik Patel of ThoughtSpot will dive into some of the latest marketing technologies on the market and offer advice on how to get the most out of them.
Today’s data-driven marketing solutions promise increased efficiency and fewer wasted media dollars. Learn how tech marketers are identifying and engaging their audiences through digital media, how they make sense of the increasingly crowded ad-tech vendor landscape, and how they vet and gauge the effectiveness of these solutions.
Topics to include:
And other topics
This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.
There is ample time to network both before and after the presentation and discussion.
Conveniently located in the historic Mountain View Caltrain station with ample free parking nearby.
We've had sell-out crowds for the past seven roundtable events, and expect the same this time. Don't miss out, make sure you secure your seat!
Save the date, November 14, and register to attend the roundtable before you're left with no space!
Data-driven media strategies &
How to make sense of the noise
by James Miller,
Louise Crawford, &
Monday, November 14, 2016 from 6:00 PM to 8:00 PM (PST)
Savvy Cellar Wine Bar & Wine Shop,
750 W Evelyn Ave, Mountain View, CA
James Miller is Senior Vice President of Business Development at DWA.
James has been working with B2B and B2C technology marketers for 20 years. At DWA, he consults his clients on inbound and outbound marketing and marketing technology to help marketing leaders navigate and excel in today's fast moving, hyper competitive environment.
James holds a BA in Philosophy from the College of William and Mary.
With over twenty years of industry experience, Louise overseas new customer acquisition including digital marketing, events, campaigns and communications. She is also responsible for operations and global field marketing.
Prior to Silver Peak she ran channel marketing for the Dell Software Group, driving campaigns and programs as well the integration of multiple acquisition channels exceeding $1.2B of revenue. Louise joined Dell from the SonicWALL acquisition where she ran worldwide marketing for six years.
At NetApp, Kristine is chartered to drive demand by leveraging data intelligence and strategic publisher relationships globally.
Previous to NetApp, Kristine started her career agency side at MediaSmith, one of the top B2B Media agencies in San Francisco. There she worked to service a number of clients ranging from consumer to tech B2B. From assistant media planner to supervisor, Kristine advanced her skills and eventually made the transition to client side where she resides currently.
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James Miller, Louise Crawford, & Kristine Go on
Data-driven media strategy &
How to make sense of the noise
November 14, 2016, 6:00-8:00 PM
Savvy Cellar Wine Bar & Wine Shop
750 W Evelyn Avenue, Mountain View, CA