25 Lusk Image 2

Drive Marketing Performance by Winning the Renewal of Your Employees

At no other time in modern marketing history, has the role and influence of talent determined the success or failure of a marketing team, department or organization. With increases in specialized needs, competition for talent, tremendous choice of employer, etc., there’s no wonder that marketing decision makers are focusing their efforts on building the marketing department of the future, now.

Recent articles and thought leader studies confirm this rapidly accelerating trend:

Read more

Positioning and Messaging Strategies for Effective Marketing

The success of a marketing campaign or overall strategy ultimately depends on how a company's end customers perceive, accept and adopt a product's value proposition / positioning / resulting messaging.

Especially in high technology markets, where new purchases are investments measured by impact to the business and return on investment, a product's value proposition has to be extremely clear, tangible and differentiated in order to achieve vendor preference, as well as maintain desired pricing and margin levels.

Read more

Partner Event: Changing Face of B2B Marketing

NorCal BMA has partnered with Just Media and Google to bring you an exclusive Bay Area B2B Marketers event on Tuesday, March 14, 2017 at the Google Campus in Mountain View.

The world of B2B marketing is evolving at light speed, so it's essential that marketers continuously modernize their digital presence and use of paid media channels to drive revenue and remain competitive.

Read more

Roundtable: Fueling the demand-gen engine with social selling

Today, support for the sales team doesn’t just have to come through traditional mailers, events and online ads.

A strong ally for your marketing efforts comes in the form of the team that manages social media within your corporate communications.

While traditional marketing efforts are successful, TriNet’s marketing team connects the dots and leverages integrated campaigns with social media push to boost marketing efficiency.

This roundtable gives you Read more

Roundtable: ABM in Traditional DemandGen–A Hybrid Approach

WhiteHat Security has been in the business of securing web applications for 15 years. It had a well-established traditional demand generation model and mix of marketing program to reach lead goals.

Looking for ways to target and reach more of those ideal customers, what steps did it take to expand on that to incorporate account-based marketing into their practices?

Read more

George C. McNutt Scholarship Fund Unveiled

NorCal BMA is proud to offer a brand new scholarship opportunity for students in the fields of advertising, marketing and communications, especially those interested in the field of B2B marketing.

With a generous endowment from the late George C. McNutt (1905-1992), the first President of NorCal BMA, we are able to offer this scholarship that will benefit up to two Bay Area students in 2017.  Read more