Make Intent Data Actionable

Share
Speaker Event, May 24, 2018; 5:30-8:00 pm
Make Intent Data Actionable
Mike Rogers, True Influence
TechCode
1172 Castro St, Mountain View, CA 94040                                 register

Join industry professional Mike Rogers to learn more about "intent data" and how to make it actionable for your business.

Use the knowledge you'll gain from this event to prioritize and expand your account base. Learn how the power of intent can accelerate conversions, deal size, sales accepted leads, and more. Read more

Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study

Share
Happy Hour Roundtable, April 30, 2018; 6:00–8:00 PM
Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study
Speaker: Shanon (Walker) Fernandez, Carbon
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

Carbon, Inc. had accomplished the seemingly impossible. They had developed a proprietary 3D printing technology that would enable them to manufacture parts that combine strong mechanical properties with a finish that is suitable for an end product. Previously it was possible to have one or the other, but not both. And Carbon could produce it at scale—essential for a true manufacturing regimen.

This wonder product would be inconsequential unless it was put to use—in widespread application.

What you will hear in our roundtable discussion is the story of how Carbon went about generating the buzz for its technology and scored big with Adidas and Vitamix in Read more

GDPR w/Lennard Fischer VP, Demand Generation at Okta

Share
Happy Hour Roundtable, March 26, 2018; 6:00–8:00 PM
GDPR w/Lennard Fischer
Speaker: Lennard Fischer, Okta
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

If you open up the 2018 calendar of any senior marketer, you will see a big red circle around May 25th with loads of exclamation marks, and with good reason: If you are not GDPR compliant then you could be in big trouble. Read more

NorCal BMA Holiday Mixer 2017

Share
Holiday Mixer, December 5, 2017; 6:30-9:00 pm
Los Altos Tasting Room
366 Main St, Los Altos, CA 94022                                 register

You know how it goes ...

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we don't want you missing deadlines...so we have arranged for a Holiday Mixer in December!

We had so much fun in our previous holiday mixer that we plan on repeating the fun and, yes, networking.

Read more

Fixing the Mid-Funnel—The New Problem Child

Share
Happy Hour Roundtable, November 13, 2017; 6:00–8:00 PM
Fixing the Mid-Funnel—The New Problem Child
Moderator: Tom Judge, Direct Marketing Partners
Speakers: Ann James, SAP, Deborah Newcomb, Harmonic
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                            register

B2B lead generation teams have been hard at work filling the top of the funnel; however research shows that almost 80% of leads are not making it through the mid-funnel into the sales funnel. This has become the new problem child! This panel will examine Read more

Communicating Marketing’s Performance: The CMO Dashboard

Share
Speaker Event, November 8, 2017; 5:30-8:00 pm
Communicating Marketing's Performance: The CMO Dashboard
Marcia Trask, Sirius Decisions
Hewlett Packard Enterprise HQ
3000 Hanover St, Palo Alto, CA 94304                                 register

The CMO dashboard is a reference tool that highlights a marketing function’s contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing’s impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of Read more

Hack Your Funnel

Share
Happy Hour Roundtable, October 23, 2017; 6:00–8:00 PM
Hack Your Funnel
Jenny Coupe, Akamai Technologies
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                            register

With the ever-changing marketing technology landscape, marketers have great tools at their finger tips enabling them to leverage operational ‘short cuts’ and hack into their funnel.

In this session, we will discuss tips and tricks to hack your funnel so you can deliver better, faster leads to your sales team.
Read more

Using Artificial Intelligence to Drive Customer-Centric Marketing

Share
Speaker Event, October 19, 2017; 5:30-8:00
Using Artificial Intelligence to Drive Customer-Centric Marketing
Sudha Jamthe, iotdisruptions.com
Hewlett Packard Enterprise HQ
3000 Hanover St, Palo Alto, CA 94304                                register

Artificial Intelligence (AI) is not a science fiction about Robots anymore.

AI is used in spam filter algorithms of Facebook, Netflix recommendations, predicting diseases in healthcare, preventing failure of machines in factories and in the many self-driving car pilots we see around us in California.

The underlying power of AI lies in Read more

B2B Nurture Beyond Email For More MQLs and Pipeline

Share
Happy Hour Roundtable, September 25, 2017; 6:00–8:00 PM
25 Lusk, 25 Lusk St, San Francisco, CA

Executing a cross-functional, dynamic nurture program depends on delivering a consistent experience and consistent offers across multiple marketing channels (web personalization, email, retargeting, social) where each channel works together and is triggered by the prospect’s behavior.

The goal is to get the prospect to reach a Marketing Qualified Lead (MQL) status faster and help accelerate pipeline. Read more

Bridging Brand and Demand—A Customer First Approach to Marketing

Share
Speaker Event, September 12, 2017;
Hewlett Packard Enterprise HQ
3000 Hanover St, Palo Alto, CA 94304

People don’t experience content syndication, programmatic, or print ads, they experience your brand. Each channel drives a stronger brand experience when part of a unified brand communications strategy that’s built around customers, not your organizational structure.

Read more