|
Business-to-Business Marketing Careers
Job Seekers
NorCal BMA posts open marketing and marketing-related positions on this
CareerLink page.
Please apply directly to the employers, citing BMA as the
referral and include the job number on your resume.
Employers - Access to B2B Marketing Professionals Assured
When
you advertise your B2B marketing position on CareerLink you can be
assured you’re accessing the highest caliber employment pool of B2B
marketing professionals in the Bay Area. Of course, we’ve already
culled the
market for you a little, because we’re completely dedicated to serving
the needs
of B2B professionals.
CareerLink gives you access to B2B professionals working in
corporate marketing,
marketing communications and related fields. You won’t be receiving
resumes from people who work in fields outside of
B2B marketing.
Posting a job listing is an easy two-step process.
- Pay
a
nominal
fee of $50 per month on line which covers our costs of posting the
job listing and reaching out to our members and industry colleagues,
you get one full month of visibility for your business on our website.
- Email us your job
listings of
100 words or less. We’ll review your listings to make sure the
wording is effective and meets the needs of
our members.
It’s that easy. Pay
online and email your
listing and we’ll get it posted
ThermoFisher Scientific -
Scientific Instruments Division
Job Title:
Marketing Communications Specialist
Date Posted: 10/20/2007
Brief Position Summary:
This position will drive promotion of the Thermo Scientific brand and
the division’s products and services as an integrated offering through
the most effective communication vehicles and in a customer-oriented
manner. This position involves working with the product and strategic
marketing managers to plan and implement effective promotional plans
for products and focused markets, as well as actively participating in
project teams that address how to package our offering and message in
direct alignment with the way customers and prospects work. Projects
the individual will focus on include promotion of individual products,
product series, and product lines by technique, and vertical market
offerings. The specialist will provide communications expertise while
planning promotional programs for individual or packaged product
offerings, will participate in the planning of the budget to fund the
final programs, will manage the schedule and implementation of those
programs throughout the year as planned and with the appropriate other
marketing and service staff. Specific programs to be planned and
developed include advertisements, product and press releases, direct
marketing, product introductions, sales collateral (data sheets,
brochures, flyers), website, etc.
Scope - Budget
Responsibility: TBD.
Key Duties and Responsibilities:
- Develop and implement marketing communications plans for
assigned product lines and markets to meet revenue/sales goals.
Includes working with Product Manager, Strategic Marketing Manager and
other MarCom staff to develop effective plans for assigned product
lines and markets, ensuring those plans are integrated as appropriate
into the MarCom budget and campaign plans, and managing those plans
throughout the year to ensure projects are initiated and completed on
time and on budget.
- Develop product, vertical market, capability, and total
solution specific MarCom programs, including sales collateral,
advertisements, mailers, product announcements, press releases,
technical web content, etc. in a timely manner. Also includes working
with Strategic Marketing Manager to facilitate development of
appropriate sales tools. Through creative development, writing, editing
and production, ensure all MarCom programs produced communicate in the
most optimal manner, including customer focus, non-jargon friendly,
appropriate calls to action, benefits reinforced for features,
appropriate grammar, within style guidelines, concise, etc.
- Work with the Product and Strategic Marketing Managers to
ensure that technical/product web content for assigned product lines is
written clearly and concisely, and updated on a regular basis
- Ensure timely and effective MarCom deliverables for new
product introductions within assigned product lines, including review
and refinement of plans and materials produced by marketing staff.
- Recommend expenditures and actively participate in budget
discussions. Manage and implement assigned programs in the marketing
communications plan/budget. Manage product line MarCom programs to
ensure they stay within budget. Work with Database Marketing group to
evaluate and report effectiveness of marketing communications programs
on a quarterly basis.
- Liaise with other marketing communications personnel within
the division and Thermo Fisher to further integrate and package the
division’s offering with appropriate products and services company-wide
to form a total solution offering.
- Work with the Regional MarCom groups to support
implementation of regional MarCom programs such as PR,
tradeshows, advertising placements and direct mailers for assigned
product lines
- Support rebranding and marketing changes within Thermo
Fisher, the division, and in particular the manufacturing facility(ies)
for assigned product lines. May include activities such as driving
appropriate change in product labeling, documentation, packaging, etc..
Represent and promote Thermo Fisher within the company.
- Travel 15 – 25%
- Other duties as assigned.
Qualifications (Education,
Experience and Key Competencies):
- Bachelors degree in business, communication, journalism or
related field. 5+ years experience in a marketing-related function,
preferably in a business to business or industrial setting
- Technical writing skills and high comfort level with
scientific topics required; Scientific background highly desirable
- Demonstrated superior written and oral communications
skills, as well as superior interpersonal/relationship skills –
intercultural skills and experience a plus along with strong customer
orientation
- Proven ability to manage multiple priorities and projects.
- Ability to work effectively and influence others in a
matrixed environment including work within and among teams and
influence others at all levels to move projects forward
- Ability to relate independent technical offerings to a
comprehensive, application or market oriented solution
- Experience with a variety of computer programs including
Microsoft PowerPoint, Word and Excel. Knowledge of Microsoft
Project, Access and contact management databases is a plus.
- High level of intensity and comfort level with change
- Strong prioritization, and decision-making skills
- Ability to express commitment to One Thermo and the
integrated Scientific Instruments division
- Ability to embrace and proactively support division
priorities over individual product line goals when necessary
To apply send resume and cover letter to Dan Barrick, Human Resources
Coordinator Thermo Fisher Scientific. By mail to 355 River Oaks
Parkway, San Jose, CA 95134; By fax to 408-965-6132 or by email to dan.barrick@thermofisher.com
Title: Associate Manager, Internet Marketing
Location: San Francisco, CA
Date Posted: September 28, 2007
TRUSTe seeks an Associate Manager, Internet Marketing based in San
Francisco, who will be responsible for creating programs to build
awareness of the TRUSTe brand as well as to generate quality sales
leads. This individual will develop and implement lead and
revenue-generating programs via search marketing, website/email
marketing, direct mail, events management and collateral dissemination.
This key member of the TRUSTe team will work collaboratively with the
Product and Sales teams to help ensure continued growth and success for
the organization. To apply email a resume and cover letter to Carolyn
Hodge at TRUSTe@cgcareers.org.
Job Title: Corporate
Communications Associate—Internal
Date Posted: September 21, 2007
The Corporate Communications Associate—Internal (CCA) is the
third member of the corporate communications team at company
headquarters located in the Puget Sound Region.
Reporting to the Director, the CCA supports her activities as well as
the Senior Communications Manager with a focus on the internal
communications needs of the organization.
A minimum of 5-years of related experience (7 is preferred) with
3-years in corporate internal communications is necessary.
In confidence contact: Judith Cushman, Retained Search, jcushman@jc-a.com; www.jc-a.com; 425 392 8660, Bellevue,
WA. Please send resumes via email as a Word attachment.
Recruiters: please don't contact our job posters. No phone
calls,
please! Contacting the poster about other services, products or
commercial interests is NOT OK. Reposting this message elsewhere is NOT
OK. |
