Recap: Customer Experience Marketing

Share

Lisa Nakano, Research Director at Sirius Decisions, addressed a NorCal audience on Customer Experience Marketing.

Starting with an understanding of what the term might mean, she went on to provide great insights into how companies can use customer experience in earning customer advocacy, the ultimate pay back for making this effort.
Read more

Roundtable: Big Data Analytics is Kind of a Big Deal

Share

Big Data is here to stay.

IDC estimates the big data analytics market was worth $122B in 2015 and expected to grow to worth of $187B in 2019.

So, the question is not whether to deal with Big Data. It is how to deal with it.

For example, is there a magic Big Data Analytics tool that does it all? Do I need to hire data scientists, data architects, data analysts, database administrators, database programmers? Read more

Customer Experience Marketing

Share

What marketer doesn't understand the value of customer testimonials?

Of customer success stories, also known as case studies?

Of referrals from happy customers?

We understand the value of customer loyalty in generating repeat sales, but more powerful is the ability of the satisfied customer to leverage future sales to other prospects.
Read more

Marketing Disruptions with Internet of Things

Share

Imagine you are walking into a Target store.

You start your browsing around the store.

You walk over to the electronics section where your heart lives.

You scan the LED TVs and iPad Pro. Nothing too interesting there. Still, you pull out your smartphone and start taking quick pictures.

Then you come to FitBit. Now we're talking...you linger...you check out the different models. Good stuff, but nothing's on sale, need to come back.

As you are ready to take a picture of the sleek and black FitBit Surge before leaving, there goes the chime on your smartphone. Read more

Roundtable: 5 Steps to Successful Content Marketing for B2B Leads

Share

IDC studies show that most IT buyers are half way through the purchase timeline before they agree to meet with a saleperson. 1 in 7 of the buyers push it even further: they wait until they are 75% of the way in before agreeing to an initial contact! The pattern is similar with most business buyers of today.

So, the evidence is clear: In today's B2B, content is critical to build a strong sales funnel.

But we know not all content is created equal. So, many questions arise: Read more

Recap: Roundtable: Becoming the Influential 1% on Social

Share

The evening was under way on a cloudless, warm, and beautiful day at the historic Mountain View Train Depot that houses Savvy Cellar Wine Bar & Wine Shop.

As the full house of attendees started to assemble slowly but steadily, there was ample opportunity to greet familiar faces and mingle with fellow marketers interested in learning to extract the most out of Social Media. Read more

Recap: Agile Marketing and Next-Generation Go-To-Market Methods

Share

The evening started with a bit of excitement as the NorCal BMA team needed to demonstrate its agility in adapting to a last minute emergency in changing the venue for the talk.

Due to the availability of effective tools like email and social media, concerted effort in proper utilization of these channels by the team, and audience responsive to these channels of communication, the change went through flawlessly. The whole move was precipitated just a day prior to the meeting!

The panel of speakers, Adrian Ott, Sheryl Root, and Dave Lloyd, meshed their segments seamlessly and engaged the audience in a logical flow of exposure to Agile Marketing. They had presented this topic as a panel before and it showed. Read more

Roundtable: Becoming the Influential 1% on Social

Share

What does being active on social media mean to you?

Amassing thousands of followers on Twitter? Maximizing connections on LinkedIn? What's your end game?

Ever wonder about how much time you sink into keeping social media going and how much ROI you're getting out of it?

What if there's a way you can control social media instead of it controlling you, such that you gain the coveted status of being in the 'influential 1%' club? Read more

Agile Marketing and Next-Generation Go-To-Market Methods

Share

A panel of experts-Adrian Ott, Dave Lloyd, and Sheryl Root-will address NorCal BMA audience on April 14 to discuss the nuances of next-generation Go-To-Market methods with a focus on Agile Marketing.

"Adapt or perish, now as ever, is nature's inexorable imperative," said H. G. Wells.

Wells's wisdom from over 60 years ago is no less relevant to marketers of today than any other walk of life.

In a recent survey, Read more