NorCal BMA Summer Mixer 2016

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You know how it goes ...

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. Our recipe for 2016 is relaxation in July and rest in August!

We had so much fun last year during our summer mixer, we are returning to Read more

Recap: Customer Experience Marketing

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Lisa Nakano, Research Director at Sirius Decisions, addressed a NorCal audience on Customer Experience Marketing.

Starting with an understanding of what the term might mean, she went on to provide great insights into how companies can use customer experience in earning customer advocacy, the ultimate pay back for making this effort.
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Roundtable: Big Data Analytics is Kind of a Big Deal

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Big Data is here to stay.

IDC estimates the big data analytics market was worth $122B in 2015 and expected to grow to worth of $187B in 2019.

So, the question is not whether to deal with Big Data. It is how to deal with it.

For example, is there a magic Big Data Analytics tool that does it all? Do I need to hire data scientists, data architects, data analysts, database administrators, database programmers? Read more

Customer Experience Marketing

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What marketer doesn't understand the value of customer testimonials?

Of customer success stories, also known as case studies?

Of referrals from happy customers?

We understand the value of customer loyalty in generating repeat sales, but more powerful is the ability of the satisfied customer to leverage future sales to other prospects.
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Marketing Disruptions with Internet of Things

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Imagine you are walking into a Target store.

You start your browsing around the store.

You walk over to the electronics section where your heart lives.

You scan the LED TVs and iPad Pro. Nothing too interesting there. Still, you pull out your smartphone and start taking quick pictures.

Then you come to FitBit. Now we're talking...you linger...you check out the different models. Good stuff, but nothing's on sale, need to come back.

As you are ready to take a picture of the sleek and black FitBit Surge before leaving, there goes the chime on your smartphone. Read more

Roundtable: 5 Steps to Successful Content Marketing for B2B Leads

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IDC studies show that most IT buyers are half way through the purchase timeline before they agree to meet with a saleperson. 1 in 7 of the buyers push it even further: they wait until they are 75% of the way in before agreeing to an initial contact! The pattern is similar with most business buyers of today.

So, the evidence is clear: In today's B2B, content is critical to build a strong sales funnel.

But we know not all content is created equal. So, many questions arise: Read more