Recap: Web Content Strategy Best Practices


Members have access to the complete video recording of the presentation and the slide deck that Lisa used for her presentation. A truncated video as a sample of the talk is below.

For a quick peek at what was covered, please check the post here.

Note that for getting the full benefit of these talks including the Q&A session, the video available in recap post and better still, personal attendance, is invaluable.

If you are interested in membership, please check into the details here.

Partner Event: SHIFT by ClickZ

We are delighted to announce that we have partnered with ClickZ and Search Engine Watch for their inaugural digital transformation and disruption event, Shift. podiumThis event is scheduled for August 30 at the Park Central Hotel in San Francisco.

"I am really excited that we entered into this partnership with ClickZ," beams Nancy Taffera-Santos, Director of Sponsorship at NorCal BMA. She adds, "This will be a great opportunity for all our members to attend this event at a specially discounted rate and listen, first-hand, to movers and shakers of the industry." Read more

Web Content Strategy Best Practices

B-to-B audiences increasingly depend on Web experiences to support their purchasing research and post-sale customer experiences. Unfortunately, too many b-to-b organizations are failing to deliver content or context that satisfies audience expectations and drives business impact.

Come, join us for this presentation on how to transform your b-to-b Website into a modern, audience-centric, content-fueled home base for your company’s digital presence. Read more

Recap: Roundtable: Becoming a better B2B brand

After a casual thirty minutes of networking with peers over seasonally selected wines including Cava and Rose, and artisan appetizers, Randall Hull led an interactive discussion around "Becoming a Better B2B Brand".  The group learned about the value of brand for B2B and talked about some of their favorite brands and why we're drawn to them.  For example, Read more

NorCal BMA Summer Mixer 2016

You know how it goes ...

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. Our recipe for 2016 is relaxation in July and rest in August!

We had so much fun last year during our summer mixer, we are returning to Read more

Recap: Customer Experience Marketing

Lisa Nakano, Research Director at Sirius Decisions, addressed a NorCal audience on Customer Experience Marketing.

Starting with an understanding of what the term might mean, she went on to provide great insights into how companies can use customer experience in earning customer advocacy, the ultimate pay back for making this effort.
Read more