Entries by Venkat Raman

Recap: Data Insights for Marketers

Share

If you time-travel to 1950 and meet someone who is curious about what 2016 is like, what would you tell them? Perhaps that we have this little thing that fits in the palm of our hands that has access to all the information in this entire world; you will likely add that what we do […]

Data Insights for Marketers

Share

"Out of the 10000 or so reports we looked at, 3500 had never been accessed. Not once!" exclaimed Theresa Kushner. Theresa and her team were working on a project to create an Enterprise Data Warehouse that included previously generated marketing reports. 35% of those reports had never been opened! Now, why would that be?

Recap: Evolution of a Virtual Sales Rep

Share

Picture Robert, sitting among a bank of similar professionals, in a city near Provo, Utah. He is busy looking at different monitors that provide him data in real time, and typing on his keyboard and speaking into his headphone mic. No, he is not an air traffic controller. He is a virtual salesman. He is […]

Shareology: The Art and Science of Sharing

Share

Bryan Kramer will be speaking at the next Norcal BMA chapter meeting on May 20 on the topic of sharing. Come one, come all, and get a better understanding of harnessing the art of sharing to further your business. @bryankramer will walk us through how technologies like video, social media and mobile have increased the ease […]

Membership Economy: Adopt or Perish?

Share

Is an evil Superuser an oxymoron? Is it OK to ask subscribers to pay 4 times what they are used to paying? Listen to Robbie Kellman Baxter, author of the brand new book, The Membership Economy, to get the answers. Robbie will speak to Norcal BMA members and guests on April 22 on this very topic. If you […]