Entries by Venkat Raman

George C. McNutt Scholarship Fund Unveiled

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NorCal BMA is proud to offer a brand new scholarship opportunity for students in the fields of advertising, marketing and communications, especially those interested in the field of B2B marketing. With a generous endowment from the late George C. McNutt (1905-1992), the first President of NorCal BMA, we are able to offer this scholarship that will benefit […]

Recap: The Marketing Tech Stack of Tomorrow

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The video below shows a little of the slides being presented, so that you can flip the slides in sync with how the talk sequenced them. The slide deck for this presentation is available here. You may want to open it in a separate window and follow along as the video progresses.

An attendee’s perspective on NorCal BMA roundtables

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Did you know that we started our new and improved series of roundtables back in April of this year, and we have had a string of SEVEN straight sold-out engagements? If you have missed this experience, it's not too late to plan for our next one on November 14. In the meantime, we caught up with […]

The marketing tech stack of tomorrow

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Marketing spend on technology is growing faster than any other department and predicted to soon surpass even the IT department's spend. There's no profession where technology is having a more profound impact on performance than Marketing. What worked 5 years isn't working today. And what's working today, won't work tomorrow. Technology has become as much […]

Data-driven media strategies and How to make sense of the noise

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Today’s data-driven marketing solutions promise increased efficiency and fewer wasted media dollars. Learn how tech marketers are identifying and engaging their audiences through digital media, how they make sense of the increasingly crowded ad-tech vendor landscape, and how they vet and gauge the effectiveness of these solutions. Topics to include:      Behavioral data   […]

Roundtable: Struggling with Content Chaos?

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One day in 2012, Jamie Mendez, Director of Channel Marketing at IBM PartnerWorld, decided that her problems with partner engagement needed a modern solution. She approached IBM's longtime agency-partner, the TDA group, to craft this solution. What was the problem? IBM needed a way to have various executives across multiple business units, with diverse voices of […]