Entries by Venkat Raman

Using Artificial Intelligence to Drive Customer-Centric Marketing

August 13, 2017 /in , , /by

19 OCTOBER 2017, MONTHLY EVENT, HPE, 3000 HANOVER ST, PALO ALTO. Artificial Intelligence (AI) is not a science fiction about Robots anymore. How can the underlying power of AI be used to understand customers needs better? Can it help us predict customer behavior without intruding on their privacy? Does it have the power to become a marketers tool to let the customer lead and disrupt industries?

AI is used in spam filter algorithms of Facebook, Netflix recommendations, predicting diseases in healthcare, preventing failure of machines in factories and in the many self-driving car pilots we see around us in California.

B2B Nurture Beyond Email For More MQLs and Pipeline

August 8, 2017 /in , , /by

25 SEPTEMBER 2017, HAPPY HOUR ROUNDTABLE, 25 LUSK, 25 LUSK ST, SAN FRANCISCO. Executing a cross-functional, dynamic nurture program depends on delivering a consistent experience and consistent offers across multiple marketing channels (web personalization, email, retargeting, social) where each channel works together and is triggered by the prospect’s behavior. The goal is to get the prospect to reach a Marketing Qualified Lead (MQL) status faster and help accelerate pipeline.

Bridging Brand and Demand—A Customer First Approach to Marketing

August 7, 2017 /in , , /by

12 SEPTEMBER 2017, MONTHLY EVENT, HPE, 3000 HANOVER ST. People don’t experience content syndication, programmatic, or print ads, they experience your brand. Each channel drives a stronger brand experience when part of a unified brand communications strategy that’s built around customers, not your organizational structure. Join industry veterans Sabrina Galati and AJ Resnick as they discuss techniques on how to build more integrated marketing programs that eliminate friction at the point of purchase.

Launching ABM with Your Sales Team—Ensuring Alignment and Success

July 7, 2017 /in , , /by

21 AUGUST 2017, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W EVELYN AVE, MOUNTAIN VIEW. Fulfilling on the promise of ABM depends on buy-in from the Sales team and requires a focus on the details of data, content, expectation setting, analytics and communication. Designed for those who have tried and faltered or are planning to launch an ABM effort, this event will focus on specific steps you can take to reduce risk and improve revenue performance.

Summer Mixer 2017 in San Francisco

July 6, 2017 /in , , /by

15 AUGUST 2017, SUMMER MIXER, HOTEL VITALE, 8 MISSION STREET, SAN FRANCISCO. All work and no play makes B2B marketers miss deadlines! We had so much fun in previous years during our summer mixer, we returned—in July—to Hotel Valencia's Cielo Rooftop Bar in Santana Row. It gets better...we are doubling the pleasure in 2017. Yes, we have summer mixer, part II. This will be in August, in San Francisco, at Hotel Vitale!

ABM Optimization—The Next Level Strategy

June 29, 2017 /in , , /by

24 JULY 2017, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W EVELYN AVE, MOUNTAIN VIEW. Are you currently executing an Account Based Marketing plan? You wouldn't want to miss this discussion. Designed with you in mind, this roundtable event will focus on driving key performance metrics at every part of the marketing funnel. We’ll dive into the tips and tricks for lifecycle ABM marketing, when it’s appropriate to apply scalable techniques and optimizing the fundamentals of data, content and tactics.

NorCal BMA Summer Mixer 2017

June 28, 2017 /in , , /by

You know how it goes ... All work and no play makes B2B marketers miss deadlines! At NorCal BMA, we have the tradition of helping you catch some R&R in the summer months. We had our rest in June this year. Our time for relaxation in 2017 is July, and we are ready to return […]

Gaining Truth and Actions from Attribution

April 26, 2017 /in , , /by

MAY 22, 2017. HAPPY HOUR ROUNDTABLE. TURN, 295 MAIN ST, LOS ALTOS. Attribution has been a hot marketing buzzword.

And it deserves the buzz, given the importance of connecting the dots between marketing campaigns and revenue driven.

While B2B marketers have tracked attribution routinely, it is tricky to measure true attribution which may connect the dots from the original campaign to revenue generated, through intermediate campaigns.

Increasing the ROI from marketing campaigns depends on how well true attribution is measured.

Positioning and Messaging Strategies for Effective Marketing

April 25, 2017 /in , , /by

MAY 11, 2017. MONTHLY MEETING. HPE, 3000 HANOVER ST. PALO ALTO. The success of a marketing campaign or overall strategy ultimately depends on how a company's end customers perceive, accept and adopt a product's value proposition / positioning / resulting messaging.

Especially in high technology markets, where new purchases are investments measured by impact to the business and return on investment, a product's value proposition has to be extremely clear, tangible and differentiated in order to achieve vendor preference, as well as maintain desired pricing and margin levels.