Entries by Venkat Raman

Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study

April 2, 2018 /in , , /by

30 APRIL 2018, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. Have you ever wondered how Apple or Tesla started on the idea of centralization of their offering—Hardware, Software and other Technology—while truly disrupting a category? This session will detail how a start-up in Silicon Valley is disrupting a 30-year old industry while also creating a new category of inspiration, purely through owned and earned media channels.

2018 Call for George C. McNutt Scholarship Applications

March 29, 2018 /in , /by
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NorCal BMA seeks applications for the 2018 awards of the George C. McNutt scholarship, making this an annual tradition of these scholarship awards. Last year, we offered this brand new scholarship opportunity for students in the fields of advertising, marketing and communications, especially those interested in the field of B2B marketing. We are building on our success […]

GDPR w/Lennard Fischer VP, Demand Generation at Okta

March 12, 2018 /in , , /by

26 MARCH 2018, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. Please join us for a chat with Len Fischer, VP, Demand Generation, Okta who will share the obligations GDPR imposes on B2B Markets and how they are getting ready to be compliant. He will answer questions on the new rights and powers of individuals and how you can gain consent, under the new GDPR rules (and be able to prove it), so that you can email your database in May.

NorCal BMA Holiday Mixer 2017

October 26, 2017 /in , , /by

5 DECEMBER 2017, HOLIDAY MIXER, LOS ALTOS TASTING ROOM, 366 MAIN STREET, LOS ALTOS. You know how it goes ...

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we don't want you missing deadlines...so we have arranged for a Holiday Mixer in December!

We had so much fun in our previous holiday mixer that we plan on repeating the fun and, yes, networking. You can celebrate all your achievements during the year and reflect on what 2018 may usher in for you...all the while being productive, networking among fellow marketing professionals and exchanging ideas and business cards.

Fixing the Mid-Funnel—The New Problem Child

October 13, 2017 /in , , /by

13 NOVEMBER 2017, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. B2B lead generation teams have been hard at work filling the top of the funnel; however research shows that almost 80% of leads are not making it through the mid-funnel into the sales funnel. This has become the new problem child! This panel will examine mid-funnel problems and provide tips on how to diagnose and fix them.

Communicating Marketing’s Performance: The CMO Dashboard

September 23, 2017 /in , , /by

8 NOVEMBER 2017, MONTHLY EVENT, HPE, 3000 Hanover ST, PALO ALTO. The CMO dashboard is a reference tool that highlights a marketing function’s contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing’s impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of marketing’s goals, an understanding of measurement basics, and the application of dashboard best practices.

Hack Your Funnel

September 22, 2017 /in , , /by

23 OCTOBER 2017. HAPPY HOUR ROUNDTABLE. 50 W EVELYN AVENUE, MOUNTAIN VIEW. With the ever-changing marketing technology landscape, marketers have great tools at their finger tips enabling them to leverage operational ‘short cuts’ and hack into their funnel.

In this session, we will discuss tips and tricks to hack your funnel so you can deliver better, faster leads to your sales team.

Using Artificial Intelligence to Drive Customer-Centric Marketing

August 13, 2017 /in , , /by

19 OCTOBER 2017, MONTHLY EVENT, HPE, 3000 HANOVER ST, PALO ALTO. Artificial Intelligence (AI) is not a science fiction about Robots anymore. How can the underlying power of AI be used to understand customers needs better? Can it help us predict customer behavior without intruding on their privacy? Does it have the power to become a marketers tool to let the customer lead and disrupt industries?

AI is used in spam filter algorithms of Facebook, Netflix recommendations, predicting diseases in healthcare, preventing failure of machines in factories and in the many self-driving car pilots we see around us in California.

B2B Nurture Beyond Email For More MQLs and Pipeline

August 8, 2017 /in , , /by

25 SEPTEMBER 2017, HAPPY HOUR ROUNDTABLE, 25 LUSK, 25 LUSK ST, SAN FRANCISCO. Executing a cross-functional, dynamic nurture program depends on delivering a consistent experience and consistent offers across multiple marketing channels (web personalization, email, retargeting, social) where each channel works together and is triggered by the prospect’s behavior. The goal is to get the prospect to reach a Marketing Qualified Lead (MQL) status faster and help accelerate pipeline.

Bridging Brand and Demand—A Customer First Approach to Marketing

August 7, 2017 /in , , /by

12 SEPTEMBER 2017, MONTHLY EVENT, HPE, 3000 HANOVER ST. People don’t experience content syndication, programmatic, or print ads, they experience your brand. Each channel drives a stronger brand experience when part of a unified brand communications strategy that’s built around customers, not your organizational structure. Join industry veterans Sabrina Galati and AJ Resnick as they discuss techniques on how to build more integrated marketing programs that eliminate friction at the point of purchase.