Entries by Venkat Raman

NorCal BMA Holiday Mixer 2017

5 DECEMBER 2017, HOLIDAY MIXER, LOS ALTOS TASTING ROOM, 366 MAIN STREET, LOS ALTOS. You know how it goes ...

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we don't want you missing deadlines...so we have arranged for a Holiday Mixer in December!

We had so much fun in our previous holiday mixer that we plan on repeating the fun and, yes, networking. You can celebrate all your achievements during the year and reflect on what 2018 may usher in for you...all the while being productive, networking among fellow marketing professionals and exchanging ideas and business cards.

Fixing the Mid-Funnel—The New Problem Child

13 NOVEMBER 2017, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. B2B lead generation teams have been hard at work filling the top of the funnel; however research shows that almost 80% of leads are not making it through the mid-funnel into the sales funnel. This has become the new problem child! This panel will examine mid-funnel problems and provide tips on how to diagnose and fix them.

Communicating Marketing’s Performance: The CMO Dashboard

8 NOVEMBER 2017, MONTHLY EVENT, HPE, 3000 Hanover ST, PALO ALTO. The CMO dashboard is a reference tool that highlights a marketing function’s contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing’s impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of marketing’s goals, an understanding of measurement basics, and the application of dashboard best practices.

Hack Your Funnel

23 OCTOBER 2017. HAPPY HOUR ROUNDTABLE. 50 W EVELYN AVENUE, MOUNTAIN VIEW. With the ever-changing marketing technology landscape, marketers have great tools at their finger tips enabling them to leverage operational ‘short cuts’ and hack into their funnel.

In this session, we will discuss tips and tricks to hack your funnel so you can deliver better, faster leads to your sales team.

Using Artificial Intelligence to Drive Customer-Centric Marketing

19 OCTOBER 2017, MONTHLY EVENT, HPE, 3000 HANOVER ST, PALO ALTO. Artificial Intelligence (AI) is not a science fiction about Robots anymore. How can the underlying power of AI be used to understand customers needs better? Can it help us predict customer behavior without intruding on their privacy? Does it have the power to become a marketers tool to let the customer lead and disrupt industries?

AI is used in spam filter algorithms of Facebook, Netflix recommendations, predicting diseases in healthcare, preventing failure of machines in factories and in the many self-driving car pilots we see around us in California.

B2B Nurture Beyond Email For More MQLs and Pipeline

25 SEPTEMBER 2017, HAPPY HOUR ROUNDTABLE, 25 LUSK, 25 LUSK ST, SAN FRANCISCO. Executing a cross-functional, dynamic nurture program depends on delivering a consistent experience and consistent offers across multiple marketing channels (web personalization, email, retargeting, social) where each channel works together and is triggered by the prospect’s behavior. The goal is to get the prospect to reach a Marketing Qualified Lead (MQL) status faster and help accelerate pipeline.

Bridging Brand and Demand—A Customer First Approach to Marketing

12 SEPTEMBER 2017, MONTHLY EVENT, HPE, 3000 HANOVER ST. People don’t experience content syndication, programmatic, or print ads, they experience your brand. Each channel drives a stronger brand experience when part of a unified brand communications strategy that’s built around customers, not your organizational structure. Join industry veterans Sabrina Galati and AJ Resnick as they discuss techniques on how to build more integrated marketing programs that eliminate friction at the point of purchase.

Launching ABM with Your Sales Team—Ensuring Alignment and Success

21 AUGUST 2017, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W EVELYN AVE, MOUNTAIN VIEW. Fulfilling on the promise of ABM depends on buy-in from the Sales team and requires a focus on the details of data, content, expectation setting, analytics and communication. Designed for those who have tried and faltered or are planning to launch an ABM effort, this event will focus on specific steps you can take to reduce risk and improve revenue performance.

Summer Mixer 2017 in San Francisco

15 AUGUST 2017, SUMMER MIXER, HOTEL VITALE, 8 MISSION STREET, SAN FRANCISCO. All work and no play makes B2B marketers miss deadlines! We had so much fun in previous years during our summer mixer, we returned—in July—to Hotel Valencia's Cielo Rooftop Bar in Santana Row. It gets better...we are doubling the pleasure in 2017. Yes, we have summer mixer, part II. This will be in August, in San Francisco, at Hotel Vitale!

ABM Optimization—The Next Level Strategy

24 JULY 2017, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W EVELYN AVE, MOUNTAIN VIEW. Are you currently executing an Account Based Marketing plan? You wouldn't want to miss this discussion. Designed with you in mind, this roundtable event will focus on driving key performance metrics at every part of the marketing funnel. We’ll dive into the tips and tricks for lifecycle ABM marketing, when it’s appropriate to apply scalable techniques and optimizing the fundamentals of data, content and tactics.