Entries by Venkat Raman

Make Intent Data Actionable

24 MAY 2018, MONTHLY EVENT, TECHCODE, 1172 CASTRO STREET, MOUNTAIN VIEW. Join Mike Rogers to learn more about "intent data" and how to make it actionable for your business. Further, use the knowledge you'll gain from this event to prioritize and expand your account base, accelerate conversions and a lot more with the power of intent. Mike is Senior Vice President of Sales at True Influence, and is the resident expert on 'Intent Data'.

Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study

30 APRIL 2018, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. Have you ever wondered how Apple or Tesla started on the idea of centralization of their offering—Hardware, Software and other Technology—while truly disrupting a category? This session will detail how a start-up in Silicon Valley is disrupting a 30-year old industry while also creating a new category of inspiration, purely through owned and earned media channels.

2018 Call for George C. McNutt Scholarship Applications

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NorCal BMA seeks applications for the 2018 awards of the George C. McNutt scholarship, making this an annual tradition of these scholarship awards. Last year, we offered this brand new scholarship opportunity for students in the fields of advertising, marketing and communications, especially those interested in the field of B2B marketing. We are building on our success […]

GDPR w/Lennard Fischer VP, Demand Generation at Okta

26 MARCH 2018, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. Please join us for a chat with Len Fischer, VP, Demand Generation, Okta who will share the obligations GDPR imposes on B2B Markets and how they are getting ready to be compliant. He will answer questions on the new rights and powers of individuals and how you can gain consent, under the new GDPR rules (and be able to prove it), so that you can email your database in May.

NorCal BMA Holiday Mixer 2017

5 DECEMBER 2017, HOLIDAY MIXER, LOS ALTOS TASTING ROOM, 366 MAIN STREET, LOS ALTOS. You know how it goes ...

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we don't want you missing deadlines...so we have arranged for a Holiday Mixer in December!

We had so much fun in our previous holiday mixer that we plan on repeating the fun and, yes, networking. You can celebrate all your achievements during the year and reflect on what 2018 may usher in for you...all the while being productive, networking among fellow marketing professionals and exchanging ideas and business cards.

Fixing the Mid-Funnel—The New Problem Child

13 NOVEMBER 2017, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. B2B lead generation teams have been hard at work filling the top of the funnel; however research shows that almost 80% of leads are not making it through the mid-funnel into the sales funnel. This has become the new problem child! This panel will examine mid-funnel problems and provide tips on how to diagnose and fix them.

Communicating Marketing’s Performance: The CMO Dashboard

8 NOVEMBER 2017, MONTHLY EVENT, HPE, 3000 Hanover ST, PALO ALTO. The CMO dashboard is a reference tool that highlights a marketing function’s contribution to specific business objectives, identifies areas that require support and change, and demonstrates marketing’s impact to the rest of the executive team. While simple in concept, building an effective CMO dashboard requires knowledge of marketing’s goals, an understanding of measurement basics, and the application of dashboard best practices.

Hack Your Funnel

23 OCTOBER 2017. HAPPY HOUR ROUNDTABLE. 50 W EVELYN AVENUE, MOUNTAIN VIEW. With the ever-changing marketing technology landscape, marketers have great tools at their finger tips enabling them to leverage operational ‘short cuts’ and hack into their funnel.

In this session, we will discuss tips and tricks to hack your funnel so you can deliver better, faster leads to your sales team.

Using Artificial Intelligence to Drive Customer-Centric Marketing

19 OCTOBER 2017, MONTHLY EVENT, HPE, 3000 HANOVER ST, PALO ALTO. Artificial Intelligence (AI) is not a science fiction about Robots anymore. How can the underlying power of AI be used to understand customers needs better? Can it help us predict customer behavior without intruding on their privacy? Does it have the power to become a marketers tool to let the customer lead and disrupt industries?

AI is used in spam filter algorithms of Facebook, Netflix recommendations, predicting diseases in healthcare, preventing failure of machines in factories and in the many self-driving car pilots we see around us in California.

B2B Nurture Beyond Email For More MQLs and Pipeline

25 SEPTEMBER 2017, HAPPY HOUR ROUNDTABLE, 25 LUSK, 25 LUSK ST, SAN FRANCISCO. Executing a cross-functional, dynamic nurture program depends on delivering a consistent experience and consistent offers across multiple marketing channels (web personalization, email, retargeting, social) where each channel works together and is triggered by the prospect’s behavior. The goal is to get the prospect to reach a Marketing Qualified Lead (MQL) status faster and help accelerate pipeline.