Entries by Venkat Raman

Breaking through with your CFO

10 DECEMBER 2018, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. In the constant battle for budget and freedom to experiment with new and exciting branding or demand gen tactics, you must have the CFO in your corner or face a never-ending battle of red tape and obstruction. Contrary to common thought, your CFO can and should be a marketing advocate…once you start speaking the same language.

Join us to learn how:
1. CFOs can make or break your success as a Marketer
2. How to align with the objectives of your CFO when all of your metrics aren’t quantitative
3. How to turn your CFO into a marketing advocate

Closed-Loop Customer Discovery: Where Demand Gen, Research and Thought Leadership Converge

OCTOBER 11, 2018, DETATI DIGITAL MARKETING, 265 CASPIAN DRIVE, SUNNYVALE, CA 94087. Major companies in Silicon Valley such as Symantec and SAP have been applying the concepts of Closed-Loop Customer Discovery (CLCD) to build funnels, conduct market research for products, and uncover new trends. Learn how these companies generated executive engagement and how it has fundamentally benefited their business processes. In this panel event, you will learn: What is a Closed-Loop Customer Discovery Center? What are the maturity levels?

Crossing the Chasm between Marketing and Sales: Actualizing GTM Strategy into Sales Execution

30 JULY 2018, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. When marketing builds a strategy that captures customer value, sales enablement can build a complementary deployment and adoption strategy that will most effectively amplify the marketing plan. Tobias and Hang have successfully partnered at two markets to build a go-to-market plan with Chasm philosophy and seamlessly hand-off to sales for adoption.

Outsourcing Marketing Executives in the Gig Economy

25 JUNE 2018, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. The gig economy has arrived. Ushered in after the 2008 downturn that had shaken up the world economy, it is projected to result in 40% of the workforce not holding full-time employment by the year 2020. Come and learn how you can find success in this new world economy as a consultant, tips and tricks of most successful consultants, and more.

Make Intent Data Actionable

24 MAY 2018, MONTHLY EVENT, TECHCODE, 1172 CASTRO STREET, MOUNTAIN VIEW. Join Mike Rogers to learn more about "intent data" and how to make it actionable for your business. Further, use the knowledge you'll gain from this event to prioritize and expand your account base, accelerate conversions and a lot more with the power of intent. Mike is Senior Vice President of Sales at True Influence, and is the resident expert on 'Intent Data'.

Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study

30 APRIL 2018, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. Have you ever wondered how Apple or Tesla started on the idea of centralization of their offering—Hardware, Software and other Technology—while truly disrupting a category? This session will detail how a start-up in Silicon Valley is disrupting a 30-year old industry while also creating a new category of inspiration, purely through owned and earned media channels.

2018 Call for George C. McNutt Scholarship Applications

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NorCal BMA seeks applications for the 2018 awards of the George C. McNutt scholarship, making this an annual tradition of these scholarship awards. Last year, we offered this brand new scholarship opportunity for students in the fields of advertising, marketing and communications, especially those interested in the field of B2B marketing. We are building on our success […]

GDPR w/Lennard Fischer VP, Demand Generation at Okta

26 MARCH 2018, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. Please join us for a chat with Len Fischer, VP, Demand Generation, Okta who will share the obligations GDPR imposes on B2B Markets and how they are getting ready to be compliant. He will answer questions on the new rights and powers of individuals and how you can gain consent, under the new GDPR rules (and be able to prove it), so that you can email your database in May.

NorCal BMA Holiday Mixer 2017

5 DECEMBER 2017, HOLIDAY MIXER, LOS ALTOS TASTING ROOM, 366 MAIN STREET, LOS ALTOS. You know how it goes ...

All work and no play makes B2B marketers miss deadlines!

At NorCal BMA, we don't want you missing deadlines...so we have arranged for a Holiday Mixer in December!

We had so much fun in our previous holiday mixer that we plan on repeating the fun and, yes, networking. You can celebrate all your achievements during the year and reflect on what 2018 may usher in for you...all the while being productive, networking among fellow marketing professionals and exchanging ideas and business cards.

Fixing the Mid-Funnel—The New Problem Child

13 NOVEMBER 2017, HAPPY HOUR ROUNDTABLE, SAVVY CELLAR, 50 W. EVELYN AVE, MOUNTAIN VIEW. B2B lead generation teams have been hard at work filling the top of the funnel; however research shows that almost 80% of leads are not making it through the mid-funnel into the sales funnel. This has become the new problem child! This panel will examine mid-funnel problems and provide tips on how to diagnose and fix them.