How Stories Can Boost Your Content Marketing Success
In a recent survey, 68% of B2B marketing execs told Forrester Research that content marketing is their top digital marketing priority and 45% of them plan to increase 2015 spending there. Depending on the size of your company, that budget will range from the tens of thousands to millions of dollars. But is that money being spent wisely on creating content that will resonate with your buyers? Join NorCal BMA as we kick of the new year by looking at what it takes to make your B2B content more compelling using something we all know and love: a good story. Our panel features some of the leading thinkers and speakers on the art of telling stories who will share their strategies and practical approaches for transforming B2B content from lackluster to extraordinary. Laura Ramos, VP and Principal Analyst at Forrester Research, and past program chair, will moderate this panel and explore what it takes to set your content marketing apart from the crowd. During our program, panelists will give their views on questions like:
What should marketers do differently to make our content more interesting and compelling?
How does storytelling change our communication? Why does it work?
What are the principles of storytelling every B2B marketer should incorporate into their content marketing?
Social Buying: The Importance of Trusted Networks in the B2B Purchase Process
Social media is fast becoming essential to marketing and selling toolkits. But isn’t it a big fear that B2B buyers won’t show up at the party? How are senior executives using social media to support their purchasing process – or are they? What changes do marketers and sales professionals need to make to connect with today’s highest-value decision makers? Join Kathleen Schaub, Vice President, IDC CMO Advisory Service as she shares surprising research and insights on this important topic.
Vice President, CMO Advisory Service IDC
Hear what four CEOs want Marketing to deliver today:
Come learn fresh insights to maximize your marketing career and hear what executives are counting on from you to ensure business growth.
Co-principal, Chief Outsiders
DONNA J.H. NOVITSKY
CEO, Absolut Data
As marketing professionals, we often find ourselves sharing our experiences and expertise with our peers. But what really matters to our businesses or our CEOs?
Come hear four mid-size company CEOs from regional high-growth technology companies share their expectations and what they expect from their marketing executives. What’s most important? When are they thrilled and when are they disappointed? In their eyes, what’s the difference between a marketing wizard and a CMO? You’ll want to find out.
Moderated by Pete Hayes, Principal, Chief Outsiders, LLC
We saw all the die-hard B2B marketers at the August monthly meeting – still working hard while everyone else is on vacation. You missed a good one but here are some highlights from Rick’s presentation which was thought provoking indeed:
Gamification has been with us for some time but was traditionally used in sales. Today, gamification can be applied across the board in both B2B and B2C and is limited only by your imagination. He introduced us to the term Lagniappe (pronounced Lan yap): Something unexpected that sets you apart – a key element in any gamification strategy. He also pointed out that one of the most receptive audiences to Gamification is Millennials because they grew up with technology.
Dirty Secrets of Ad Technology with Dick Reed, CEO Just Media
CEO, Just Media
Dick Reed, CEO of Just Media, 2014 winner of the sfBIG Boutique Agency of the Year Award, returns to the BMA to give an update to his previous session on the “dirty secrets of ad technology.”
In this new session, Dick lifts the lid on the ways the agency is continuing to handle the exploding ad technology environment. In addition, he addresses how the integration of ad technologies across data, paid social and content marketing is becoming an even more important part of delivering marketing success. This session is of interest to marketers at all levels; from senior executives who need to keep up-to-date on the marketing mix evolution, through to marketing practitioners who want to get practical ideas they can put to test for themselves.