Demographics

Do You Belong?
The Northern California Chapter of BMA is dedicated to serving the business-to-business marketing professional. The Chapter has over 300 members drawing from corporations, agencies, consultants, vendors or suppliers, educators, students, or retired member categories. Visitors are encouraged to attend the monthly Chapter meetings.

We strive to keep our membership balanced with at least 50 percent corporate or company members, 33 percent agency or consultant members, and the remainder from the other areas of marketing. We believe this attracts quality programs and a level of interaction which promotes the highest degree of professionalism and benefit.

We consistently deliver:

• Professional development for marketing professionals
• Resources for small businesses and consultants
• Networking for all

BMA’s educational and training programs are designed to

• Improve performance in business-to-business marketing and communications
• Enhance marketing and communications skills
• Help members stay up-to-date on industry trends
• Encourage learning from experts in specific areas of B-to-B marketing
• Promote sharing of ideas with peers

CBC Certification
BMA is the only association offering a professional certification program specific to business-to-business marketing. The Certified Business Communicator (CBC) designation verifies competence in the marketing field. Over 3,500 marketing professionals have earned this recognition.