The Northern California Chapter of the Business Marketing Association was first established in San Francisco in 1938.
- The people who make up our organization are marketing professionals who do the big jobs, who define business goals, direct business strategy.
- They are idea people, visionaries and leaders, strategists and implementers.
- They serve as VPs, managers, entrepreneurs, and professionals who stand out in any professional crowd.
These are the people who define and drive our organization.
OFFICERS & DIRECTORS 2014-15
Harris is serving as President for NorCalBMA. He has over 15 years experience in B2B enterprise technology marketing and is currently Marketing Programs Consultant at NetApp in Sunnyvale, where he is leading global teams to deliver installed base and competitive sales programs. Prior to NetApp, Tony was Senior Marketing Manager at Cisco, responsible for strategic programs in the service provider market. Prior to Cisco Tony served as Director of Worldwide Demand Generation at Genesys, preceded by assignments as Product Marketing Manager and Consultant launching products at Adobe, Intuit, and three start-ups. Tony served as a Captain in the US Air Force and earned an MBA from Stanford Graduate School of Business and a Bachelors of Business from USC. He lives in San Francisco.
VP, Finance (AND IMMEDIATE PAST PRESIDENT)
After serving one term as NorCal BMA’s Director of Social Media, followed by two years as the President, Nancy will serve as our chapter’s Immediate Past President and VP of Finance. In 2012-2013, as President, she led the NorCal chapter to win national BMA’s award for large chapter growth. In 2013-2014, she successfully reunited marketing luminaries, key chapter members, leaders and board members from the last four decades to celebrate NorCal’s 75th anniversary.
Nancy serves as an advisor to several startups and is the principal of Nancy Chou Marketing Consultants, a strategic marketing consultancy to B2B and B2C clients in startups and F500 companies. She is a Certified Social Media Strategist by the Social Media Academy and has earned a Course Completion Certificate for Digital Analytics Fundamentals, Google Analytics Platform Principles, and Ecommerce Analytics: From Data to Decisions. Nancy received her MBA from the Kellogg Graduate School of Management at Northwestern University and is a former marketing instructor at the Stanford Continuing Studies Program.
VP of Marketing
Karla Haley is a Marketo/Salesforce.com consultant focused on ROI-based marketing. An early adopter of marketing automation since 2006, Karla set up marketing operations for a variety of start-up and publicly traded companies, including Keynote System (NASDAQ: KEYN), Cotendo and Cloud Cruiser. Karla holds an MBA from the University of MN, is a Certified Marketo Expert, and serves on the Board of the Norcal BMA.
VP of Programs
Karen is a Silicon Valley based CMO with Chief Outsiders who supports CEOs and their leadership teams to help them take their game to the next level by building strategic programs that accelerate revenue. Her experience spans both executive sales and marketing across small, mid and enterprise companies and brings over a decade of experience in Cloud Computing Platforms. Follow Karen at @HaywardKG
Donata Makuta has many years of international work experience working in High Tech in the Silicon Valley area, as well as having worked in Munich, Germany and Latin America. Her experience covers a wide range of areas including marketing, business development, sales, communications, sales operations and program management. She currently works at EMC as a Global Services Product Manager.
Director, Sponsorships & Partnerships
Palmer has over 20 years of experience in applied research, building and executing strategic research and marketing tools for clients targeting the consumer and B2B technology market. His background includes managing and conducting all types of quantitative primary research studies. Wally has also designed and published market research reports for several key IT market segments and is an expert in syndicated research. His considerable accomplishments include the creation of a “goldmine technology tool” that helps IT vendors more accurately identify important markets and potential hardware and software buyers. Before starting Palmer Research in 2002, Wally was Vice President of Research at the InfoWorld Media Group (an IDG company) and held senior level sales, marketing and research positions at CapCities-ABC. Wally is a graduate of Dartmouth College and holds a Bachelor of Arts degree in Economics.
Director, Public Relations
Milani is an accomplished integrated marketer with a particular passion for public relations. She has over 25 years of combined experience in high technology and government relations-related positions, and has run her own virtual PR agency for 12 years. She specializes in developing successful communications infrastructures for small to medium-sized enterprise technology companies including start-ups. While focusing on the PR aspect of the marketing mix, she leverages her personal network and her expertise in strategic planning, positioning, and tight project and budget management. She is President of Milani Marketing & Public Relations, LLC, and the 2013 Northern California BMA chapter Public Relations Director. Gina holds a B.A. in Advertising from San Jose State University with concentrations in Journalism and Marketing.
Director, Young Professionals Program
As a seasoned digital marketing professional, Jenna believes in the value of insight-driven content and social strategy to organizational growth. She currently leads marketing programs for Yodlee Interactive, a technology and applications platform powering dynamic, cloud-based innovation for digital financial services. By leveraging competitive, market and customer insights, Jenna works collaboratively with executives to create programs that drive sales growth. Over the past 10 years, she has led and executed over 60 consulting projects for clients ranging from SMEs to Fortune 500 companies.
Avadhoot Bhambare is a marketing professional specializing in product pricing and has a background in IT Program management. He has a broad range of experience in technology start-ups across different sectors such as Manufacturing, Finance and Engineering. Avadhoot is currently a Pricing Manager at Seagate Technology. He’s a graduate of College of Engineering Pune, India and a certified Project Management Professional from PMI.