Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study

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Happy Hour Roundtable, April 30, 2018; 6:00–8:00 PM
Experiential Marketing + Earned Media as Drivers of Brand/Sales: A 3D Manufacturing Case Study
Speaker: Shanon (Walker) Fernandez, Carbon
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avenue, Mountain View, CA                          register

Carbon, Inc. had accomplished the seemingly impossible. They had developed a proprietary 3D printing technology that would enable them to manufacture parts that combine strong mechanical properties with a finish that is suitable for an end product. Previously it was possible to have one or the other, but not both. And Carbon could produce it at scale—essential for a true manufacturing regimen.

This wonder product would be inconsequential unless it was put to use—in widespread application.

What you will hear in our roundtable discussion is the story of how Carbon went about generating the buzz for its technology and scored big with Adidas and Vitamix in manufacturing parts for their products.

Carbon knew that their product can be used in a variety of industries at corporations large and small. They have shown ingenuity in getting noticed by these corporations with zero paid advertising.

Join us on April 30 and discover how they used Experiential Marketing as well as owned media and earned media to make this happen. Shanon Fernandez of Carbon will lead the discussion on how they are disrupting a 30-year old industry and will answer your questions.

What you will learn if you come to this session:
1) Setting a KPI framework, based on a minimal budget
2) Best practices for earned marketing channels
3) Content creation, based on audience insights and analytics

The setting

This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.

There is ample time to network both before and after the presentation and discussion.

For this roundtable, we return to our old time favorite—Savvy Cellar Wine Bar & Wine Shop at the Mountain View CalTrain station.

We've had sell-out crowds for all of our roundtable events since April 2016 when this new happy hour series started. Don't miss out, make sure you secure your seat!

Save the date, April 30, and register to guarantee your spot at the roundtable!

Experiential Marketing + Earned Media as Drivers of Brand/Sales

by Shanon Fernandez

Monday, April 30, 2018 from 6:00 PM to 8:00 PM (PDT)

Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Ave, Mountain View, CA

Secure Your Seat Now!

 


A Silicon Valley native, Shanon Fernandez brings extensive knowledge in general marketing communications and content creation, on both agency and client-side, having lead both product launches and re-branding initiatives across B2C and B2B industries. Working agency side, Shanon’s experience ranges from developing media strategies across technology, travel, healthcare and for-profit education to venturing into Microsoft to lead global media strategy for Microsoft Lumia devices.

Her current role as Head of Brand Marketing at Carbon, Inc., provides the ultimate challenge on being able to create world-class B2B brand and marketing communications within an industry that has not been truly disrupted in more than 30 years.


We thank the following sponsors for their contributions to making this event a success:

PLATINUM SPONSOR


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Shanon Fernandez on
Experiential Marketing + Earned Media as Drivers of Brand/Sales
April 30, 2018, 6:00-8:00 PM
Savvy Cellar Wine Bar & Wine Shop
50 W Evelyn Avene, Mountain View, CA