B2B Nurture Beyond Email For More MQLs and Pipeline

Happy Hour Roundtable, September 25, 2017; 6:00–8:00 PM
25 Lusk, 25 Lusk St, San Francisco, CA

Executing a cross-functional, dynamic nurture program depends on delivering a consistent experience and consistent offers across multiple marketing channels (web personalization, email, retargeting, social) where each channel works together and is triggered by the prospect’s behavior.

The goal is to get the prospect to reach a Marketing Qualified Lead (MQL) status faster and help accelerate pipeline. Typically, we've used only email drip nurture campaigns. Session participants can expect to learn:

• How to integrate MAP lists with a personalization tool to deliver targeted messages dynamically to target audiences across multiple digital channels

• How to select the tools based upon your needs for the nurture program

• Best practices in email code to ensure deliverability and testing different strategies with optimized landing pages and creatives

• How to set up dynamic remarketing ads to drive the target audience in MAP lists back to your site with contextual offers

The setting

This is part of our roundtable series with a happy hour setting. Registration covers one drink ticket and appetizers.

There is ample time to network both before and after the presentation and discussion.

For this roundtable, we return to San Francisco. Our debut at this location in February 2017 was a great success and we haven't looked back since!

We've had sell-out crowds for all of our roundtable events since April 2016 when this new happy hour series started. Don't miss out, make sure you secure your seat!

Save the date, September 25, and register to attend the roundtable before you're left with no space!

B2B Nurture Beyond Email For More MQLs and Pipeline

by Lisa Schwartz

Monday, September 25, 2017 from 6:00 PM to 8:00 PM (PST)

25 Lusk, 25 Lusk St, San Francisco, CA

Secure Your Seat Now!


Lisa Schwartz is Director of Global Demand Marketing for Citrix. She successfully launched (with proven battle scars) a few different nurture program strategies and approaches to expand demand generation and opportunities.

Prior to Citrix, Lisa has held marketing positions at several companies like  ClearStory Data, Meru (Fortinet), Oracle, Nortel, and Avnet.

Lisa is a graduate of The Ohio State University and holds an MBA from Cal State University—Dominguez Hills.

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Lisa Schwartz on
B2B Nurture Beyond Email For More MQLs and Pipeline
September 25, 2017, 6:00-8:00 PM
25 Lusk
25 Lusk St, San Francisco, CA