IDC studies show that most IT buyers are half way through the purchase timeline before they agree to meet with a saleperson. 1 in 7 of the buyers push it even further: they wait until they are 75% of the way in before agreeing to an initial contact! The pattern is similar with most business buyers of today.
So, the evidence is clear: In today's B2B, content is critical to build a strong sales funnel.
But we know not all content is created equal. So, many questions arise:
What’s the best strategy for content?
What resource options do you have?
Can you sell your ideas to Sales, Product Marketing and other executives?
What’s your content for the next 6 months and how are you using it?
What mix of content is right for your products and services?
In our next roundtable event, let’s unearth the 5 Steps to successful content for the consideration phase in demand generation.
Sarah Autrand, Executive Marketing Consultant and previous NorCal BMA speaker, will lead this interactive discussion. She will share her insights, strategies and tactics to spark the discussion and answer questions about the critical role of content and how to overcome key obstacles that stand in your way in obtaining qualified leads.
BMA Roundtables are a smaller, more interactive venue to explore specific marketing disciplines. We feature leading speakers in a relaxed atmosphere with opportunity for audience participation.
Come join us and share your successes, challenges and inquires.
5 Steps to Successful Content Marketing for B2B Leads
by Sarah Autrand
Monday, May 16, 2016 from 6:00 PM to 8:00 PM (PT)
Savvy Cellar Wine Bar and Wine Shop
750 W Evelyn Avenue, Mountain View, CA
Sarah Autrand, Executive Marketing Consultant, is the Founder and past CEO of Market4Demand, Inc. a technology marketing consulting firm.
Sarah is no stranger to NorCal BMA: She was the featured speaker at a previous event in April 2013. She led a session on Mobile and B2B as part of NorCal BMA's previous roundtable series.
Sarah is a former President of the Silicon Valley American Marketing Association (SVAMA), post-graduate adjunct marketing professor at San Jose State University, and Interim VP of Marketing. She is a speaker, author, educator, and leader in Silicon Valley. Sarah's background includes work with top B2B brands.
Sarah has a long history with Sales and Marketing. She was Senior Marketing Strategist at Apollo Group, Director of Marketing at Pakana as well as Caligari, President at SellSoftware, in addition to her long association with Market4Demand.
Sarah has ghost-written many articles and white papers for CEOs and co-founders on a broad spectrum of topics.