Dirty Secrets of Ad Technology with Dick Reed, CEO Just Media
Dick Reed, CEO of Just Media, 2014 winner of the sfBIG Boutique Agency of the Year Award, returns to the BMA to give an update to his previous session on the “dirty secrets of ad technology.”
In this new session, Dick lifts the lid on the ways the agency is continuing to handle the exploding ad technology environment. In addition, he addresses how the integration of ad technologies across data, paid social and content marketing is becoming an even more important part of delivering marketing success. This session is of interest to marketers at all levels; from senior executives who need to keep up-to-date on the marketing mix evolution, through to marketing practitioners who want to get practical ideas they can put to test for themselves.
Wednesday – September 24, 2014
5:30pm – 8:00pm
2225 East Bayshore Road, Palo Alto, 94303
BMA Members: $30/pp
* Includes Appetizers & Soft Drinks
Dick Reed, Just Media, Inc., CEO is a 20 year advertising veteran, originally working on the publishing side, selling advertising and publishing technology magazines in the UK and Europe before joining Just Media London in 1996. Dick created the agency’s online team in 1998 and was then appointed as CEO of Just Media, Inc., in 2002. He has provided strategic insight and campaign development for clients such as EMC, Juniper Networks, HP, Fujitsu, Motorola, Autonomy, Toshiba, Salesforce, Applied Materials, VMware, Hitachi Data Systems as well as fast growth start ups like Wildfire, Box, Bigfix and Nexsan.
Dick has featured as an invited speaker/commentator for brands such as Forbes CMO channel, Economist, GigaOm and as a media analyst for Global news network Al Jazeera. Dick has also featured as a speaker/panelist at events such as DMA and Tech Target conferences and presents regular media educational sessions for marketers and publishing executives.
Emeryville based Just Media, Inc., is a 16-year old media agency specializing in all aspects of campaign management for search, lead generation, demand generation and branding with a focus on advanced analytics, performance tracking and optimization. Media agnostic, the agencys’ campaigns will be found across a full range of media platforms including TV, radio, out of home, and print as well as every conceivable web and mobile form from rich media campaigns, web events, content programs, virtual shows, content syndication and data driven, real time . The agency also services clients in verticals and other B2B segments including financial services, HR resource management and green technology.