June 25, 2014 — NorCal BMA Evening Program

Going Beyond Google: How B2B Marketers Can Gather Better Intelligence In A Big Data World


seancampbell
SEAN CAMPBELL
CEO,
Cascade Insights

Your prospects and customers leave a digital exhaust that can be seen across the Internet. While more true for larger publicly traded organizations, smaller or mediums sized businesses also leave a significant smoke trail that can be followed to it’s source – but only if you know where and how to look.

In our evening program for June, author and entrepreneur, Sean Campbell, will show how you can better understand your prospects and customers by tapping into the intelligence companies leave behind on the Internet. Sean will show how B2B marketers — and sales — can gain useful intelligence about the companies you want to target by using information gathering techniques that go way beyond looking at the firm’s website to learn about its strategy and what drives specific companies to compete in certain markets.

During this presentation attendees will learn:

  • How to to use 20+ Web based tools and sites to better collect and analyze openly available information lurking in mountains of online Big Data.
  • How to marry this openly available, online intelligence with your sales and marketing “human intelligence” to better understand the firms you want to target — and how to connect with them in a relevant way.
  • How open, online information varies internationally so you can better target your local customer intelligence efforts.

DATE/TIME:
Wednesday – June 25, 2014
5:30pm – 8:00pm
LOCATION:
Enerspace
2225 East Bayshore Road, Palo Alto, 94303
PRICE:
BMA Members: $30/pp
Non-Members: $45/pp
* Includes Appetizers & Soft Drinks

About Our Speaker:

 

Sean is the CEO of Cascade Insights, a boutique market research firm focused on competitive and market intelligence research for the tech sector.

The techniques Sean will share are based in part on Going Beyond Google: Gathering Internet Intelligence, currently in its 5th edition.
An interesting and engaging speaker, Sean regularly presents at conferences, workshops and seminars hosted by organizations such as the Strategic and Competitive Intelligence Professionals society, MIT’s Sloan Business School, the Marketing Research Association, Marketing Profs, the Marketing Research and Intelligence Association, the Silicon Valley Product Management Association, the Investigative Reporters and Editors conference, the Association of Product Management and Product Marketing,and on venues on 5 different continents.
Sean is an author of several books, his latest is Going Beyond Google: Gathering Internet Intelligence, now in its 5th edition. He is also a board member of the Strategic and Competitive Intelligence Professionals society.

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