April 2, 2014 — Brand Roundtable

Creating the Brand Experience using Short Video

Using 3 to 5 minute short video can create visually engaging, authentic stories that connect customers to campaigns, products and companies. Steven Donaldson will show examples of branding strategies and how the message points have been woven into short video. Lastly he’ll discuss the strategy behind placement, using video media releases and how a short video can reach a broad audience and build customer loyalty.
Wednesday – April 2nd
8:30am – 10:00am
Bay Cafe @ Palo Alto Golf Course 
1875 Embarcadero Road
Palo Alto, CA 94304

BMA Members:   $15/person*
Non-Members:   $25/person*
* Payable @ the door (CASH or CHECK only, please)
RSVP by April 1st to:
Steven Donaldson  stevend@radiantbrands.com

Steven Donaldson
STEVEN DONALDSON is the President of RadiantBrands, a full service branding and creative agency that provides brand strategy, naming, design, communications and interactive services to a wide range of clients from start-ups to Fortune 100 companies. He has over twenty years of experience in brand design and communications. His focus is on connecting brand strategy to brand experience– building one brand voice to customers through all touchpoints. At Radiant, he has worked with consumer, b2b/financial services, and healthcare organizations. Clients have included Hewlett Packard, Wells Fargo, John Muir Health as well as consumer brands such as Cost Plus World Market, Pet Food Express and Ask Jeeves.Donaldson has spoken about branding at various venues including the Haas School of Business at UC Berkeley, e-commerce developers’ conferences and the Commonwealth Club. He has been featured in stories on online branding in Direct Magazine and the San Francisco Business Times as well as on CNET Television.

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