January 22, 2014 —
NorCal BMA Evening Program

Content Marketing: Why Is A Publisher’s Point of View Essential Today?


Content Marketing Trends for 2014

januarybmapromoAn astounding 93% of more than 4000 B2B marketers use content marketing, according to the October 2013 survey from Content Marketing Institute and MarketingProfs. Interesting still, these marketers appear to be ready to unleash a content tidal wave on buyers since 73% said they plan to produce even more content in 2014. With all this attention and resources focused on content marketing, what does it really take to produce articles, videos, blogs, or interactive experiences that catch the eye of potential buyers without adding to the deluge threatening to overwhelm them? January’s evening program will include a panel discussion featuring content marketing practitioners from top Silicon Valley companies responsible for keeping content creation from turning into content chaos. Our speakers will share their approaches, lessons learned, and examples of how they approach content marketing with a publisher’s point of view. They will also explore what it takes to produce rich, engaging content and answer practical questions like:

  • What are the “four C’s” of creating compelling brand content?
  • How does taking a publisher’s approach to content make content marketing pay off?
  • Which best practices for planning, developing and executing great content marketing work best?
  • What key skills do B2B marketers need to build out in their internal content teams to keep content interesting and useful?


Program Panelists

HEATHER MEZA
HEATHER MEZA
Senior Manager,
Inbound Marketing & Social
Cisco Systems
Jeremiah
JEREMIAH GLODOVEZA
Director, Public Relations and Social Media
NetApp
barbra gago
BARBRA GAGO
Head of Marketing,
Greenhouse
Brian James headshot
BRIAN JAMES
Consultant,
B2B Marketing
VMware, Mercury and Oracle
Laura Ramos
Moderator
LAURA RAMOS
VP and Principal Analyst,
Forrester Research 

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